About Arnaud
Looking for an experienced SEO Web writer?
Looking to boost your online visibility?
My method for results that meet your expectations?
- SEO audit to identify obstacles to your referencing.
- Content optimization to correct problems, Hn tagging, and meta tags.
- Custom editorial planning.
- SEO writing and optimization based on search intent for high-performing articles.
Why trust me?
French
Native or bilingual
English
Basic
Experience
- Cegid
On Malt
Writing of SEO and GEO optimized web content for Cegid, a software provider for businesses and professionals.SOFTWARE PUBLISHINGApril 2026 - Today (3 months)The mission involved creating in-depth articles on topics related to business management, professional software, digital transformation, and the challenges faced by the various sectors targeted by the brand.Each piece of content required research, comprehension, and simplification to make complex subjects accessible, while adhering to Cegid's editorial positioning and expertise.My responsibilities included:- Research and utilization of recent and reliable sources;
- Defining an angle adapted to the target audience and their search intent;
- Writing structured and educational articles;
- SEO optimization of content;
- Natural integration of keywords and semantic field;
- Structuring texts with H1, H2, and H3 headings;
- Optimization of titles, introductions, and reassurance elements;
- Adapting the tone to different professional audiences;
- Proofreading and verifying the accuracy of information.
This collaboration allowed me to strengthen my expertise in creating high-value B2B content, combining web writing, natural referencing, and the simplification of complex software solutions.Skills utilized: SEO web writing, B2B writing, content strategy, documentary research, simplification, business management software, digital transformation, semantic optimization, and content marketing. - Retail Renault Group
On Malt
Automotive content writingAUTOMOBILEJuly 2025 - Today (1 year)Regular creation of editorial content specialized in the automotive world for RRG Group, a distribution network of Renault Group, with the goal of informing, advising, and supporting drivers at every stage of their journey.The mission focuses on writing practical and educational articles on topics such as buying a vehicle, choosing an engine, car maintenance, equipment, safety, and new mobility uses.Each subject requires a combination of technical accuracy, clarity, and accessibility to address the concrete questions of drivers, without burdening the content with overly specialized vocabulary.My work included:- Research and verification of reliable automotive information;
- Developing editorial angles tailored to drivers' needs;
- Writing buying guides, comparisons, and advice articles;
- Simplifying technical concepts related to internal combustion, hybrid, and electric vehicles;
- SEO optimization of content to enhance its visibility on search engines;
- Structuring articles according to search intent;
- Semantic enrichment around models, uses, equipment, and maintenance issues;
- Adapting the tone to a general audience;
- Creating useful content before, during, and after purchasing a vehicle.
This collaboration draws on my experience as an automotive journalist, my SEO web writing skills, and my ability to transform technical subjects into clear, concrete, and directly useful content for readers.Skills utilized:automotive writing, SEO web writing, buying guides, automotive comparisons, technical simplification, electric and hybrid mobility, car maintenance, documentary research, and editorial strategy. - MyLeasingAutomotive SEO Web Writing and On-Page SEO AuditAUTOMOBILEJanuary 2025 - Today (1 year and 7 months)Editorial collaboration with MyLeasing, a specialist in professional leasing and automotive fleet management.The mission involves producing in-depth articles and news content for businesses, fleet managers, and decision-makers involved in the selection, financing, and management of company vehicles.The topics covered include:
- Leasing and long-term rental;
- Fleet management and optimization;
- Automotive taxation;
- Total cost of ownership;
- Electrification of vehicle fleets;
- Regulations and new uses;
- Market and manufacturer news.
Each piece of content is based on research, verification, and simplification to make technical, fiscal, or regulatory issues accessible. Articles are structured to meet the search intent of professionals (CFOs, entrepreneurs, fleet managers) while highlighting MyLeasing's expertise and services.The collaboration also includes:- Creation of monthly editorial calendars;
- Researching topics relevant to business objectives;
- Defining relevant B2B angles;
- SEO optimization of articles;
- Natural integration of strategic keywords;
- Structuring of titles and subtitles;
- Adapting the discourse to professional decision-makers.
An On-Page SEO audit was also conducted to identify site weaknesses and areas for improvement: page structure, tagging, metadata, content quality, internal linking, and semantic coherence.Skills utilized:B2B automotive writing, professional leasing, fleet management, editorial calendar, automotive taxation, SEO web writing, on-page SEO audit, industry monitoring, and technical simplification.
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Education
- Content MarketingOpenClassrooms2017Certification
- Improve your SEOOpenClassrooms2017Certification