Freelancer profile translated to English.

Description

I am a Creative Strategist specializing in Meta Ads campaigns, with a strong focus on Return on Investment (ROAS). I help brands, startups, e-commerce businesses, and info-entrepreneurs maximize the performance of their digital advertising through a hybrid approach combining sharp media buying and innovative creative strategy.

My approach is based on three essential pillars:

An optimized media strategy

I design and manage highly targeted Meta Ads campaigns, tailored to your audience and business objectives. Through precise budget, audience, and placement management, I ensure that every euro spent is maximized.

The power of creativity

I develop differentiating and engaging creative concepts, based on a deep understanding of user behavior and market trends. I oversee the creation of visuals, videos, and hooks that increase click-through rates, conversion rates, and customer loyalty.

Continuous analysis and optimization

With a data-driven culture, I use A/B testing, performance analysis, and advanced tracking to continuously refine campaigns and improve key indicators (ROAS, CPA, conversion rate).

Why work with me?

Sharp expertise in Meta Ads combined with a creative strategic vision.

A results- and ROI-oriented approach, not just traffic.

Transparent and agile collaboration, with clear and regular reporting.

Constant monitoring of new developments and best practices in the digital market.

I would be delighted to discuss your specific needs and build a high-performing and creative advertising strategy together.

Industry field of expertise

Languages

French
Native or bilingual
German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Noyen-sur-Seine (up to 50km), Annecy (up to 40km), Aurillac (up to 50km)

Zonebourse.com
Freelance - Traffic Manager
PRIVATE EQUITY
February 2025 - Today (1 year and 4 months)
Annecy, France
Recruitment and management of an affiliate network (finance influencers, media, cashback...), with negotiation of partnerships and campaign setup.

Optimization of acquisition funnels and tools (via Offer18), progressively integrating media buying levers to maximize ROAS.

Close coordination with the marketing team and customer service to ensure campaign consistency and user experience.

Creation of marketing materials and automation of follow-ups to improve engagement and conversion.

Concurrently, development of expertise in creative strategy and Meta Ads campaign management, with a data-driven and results-oriented approach.
Media Buying Influencer Marketing Creative Strategy ROAS
Global Savings Group
Sr Key Account Manager DACH (iGraal & Shoop)
E-COMMERCE
January 2023 - August 2024 (1 year and 7 months)
Paris, France
Management of key accounts in the fashion and travel industry in the German market: Nike, adidas, Booking, Hotel.com

Project Management Sales Sales Force Affiliate Marketing
Lepape
Acquisition and Events Manager
SPORTS
April 2019 - January 2023 (3 years and 9 months)
Paris Metropolitan Area, France
Management of institutional partnerships (French Triathlon Federation, French Hiking Federation) with digital activation and on-site events.

Implementation of multi-channel acquisition campaigns: affiliation, social ads (Meta), Google Ads (SEA), in conjunction with brand highlights.

Definition and execution of the event strategy, including creative brief, management of visual materials, and on-site logistics.

Creation and distribution of engaging content on social media, in synergy with event highlights and paid campaigns.

Collaboration with sports/outdoor influencers to amplify brand visibility, online and offline.

Performance monitoring, campaign reporting, and optimization recommendations.
Partnerships Influencer Marketing Project Management Social Media UGC Content Creation