Freelancer profile translated to English.
Back to original languageAbout Arnaud
Boost your online visibility with a high-performing SEO strategy!
I help businesses improve their natural referencing and attract more clients through a tailor-made approach. My expertise covers:
✅ SEO Audit & technical optimization
✅ SEO-optimized content writing
✅ Link building strategy & effective internal linking
✅ Local SEO & Google Business Profile optimization
Get ahead of your competitors and ensure you are visible where your customers are looking for you!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), La Rochelle (up to 50km), Rennes (up to 50km), Nantes (up to 50km)
Experience
- auto entrepreneurTraffic Manager / Digital Marketing ConsultantDecember 2024 - Today (1 year and 6 months)Implementation of digital strategies to maximize traffic acquisition.Acquisition & Traffic
- Natural referencing optimization (on-page & off-page SEO)
- Content strategy and SEO writing to improve Google visibility
- Implementation of an effective link building and internal linking strategy
Automation & Retargeting- SEO retargeting scenarios via Google Tag Manager & tracking pixels
- Automation of email & SMS campaigns to strengthen engagement
- Synchronization of marketing tools and CRM for optimal traffic management
Performance & Loyalty- User experience (UX) optimization and Core Web Vitals to improve ranking
- Segmentation and personalization of loyalty campaigns via Google Business Profile & CRM
- Analysis and adjustment of SEO strategies via Google Search Console, Looker Studio, and Analytics
- Hennessy (groupe LVMH)Marketing & Visual Identity Project ManagerSeptember 2022 - September 2024 (2 years)Implementation of strategies to strengthen brand awareness internationally. Management of product development and merchandising projects. Development of web marketing activities to generate in-store traffic. Management of digital and retail projects to enhance brand awareness. Supervision of media and display activations to maximize the impact of omnichannel campaigns. Budget monitoring and coordination with suppliers.
- Excelia Junior ConsultingVice PresidentJanuary 2022 - January 2023 (1 year)Management of teams (+25 people), definition of strategic directions. Activity management: finance, HR, studies. Direct supervision of the Audit & Quality Department. Implementation of marketing studies for clients. Definition of KPIs per department and overall performance monitoring. Member of the Strategic Orientation Committee.
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Education
- Bachelor in Business (3rd year) specializing in Marketing and Customer RelationsExcelia Business SchoolApprofondissement des notions commerciales grâce au tronc commun (gestion commercial, économie, fiscalité d'entreprise et anglais business). Spécialisation marketing et relation client avec notamment des cours de persuasions.
- BTS (Higher Technician Certificate) in Communication / MarketingSup' Javouhey Brest2021Apprentissage des stratégies de communication, des outils de marketing et du suivis de la relation client (prospection, vente de solutions et fidélisation). Gestion de projets marketing professionnels avec de réels annonceurs durant plus de 6 mois en 2 ans.