Freelancer profile translated to English.
Back to original languageAbout Arnaud
🎯 Profile
I have 15 years of experience, including 10 years in leadership roles in business development, revenue growth, and marketing. I have managed teams of over 40 people and collaborated closely with COMEX and CEO members.
🧩 Expertise
I am an expert in complex negotiation and revenue growth through B2B2C partnerships, using omnichannel marketing strategies(direct marketing, offer animation, merchandising, incentives, setting up a supplementary sales force), deployed notably within B2C companies in telecommunications, media, retail, banking, and insurance.
**I have developed solid expertise in user base and revenue growth and in improving B2C profitability**, particularly through: optimizing customer targeting and positioning strategy, deploying a consistent 360 rebranding, implementing organic marketing strategies through online and offline campaigns to increase brand consideration, reducing CAC by optimizing acquisition levers based on conversions and LTV, improving conversion rates by adjusting offers and customer journeys, increasing LTV through personalized CRM and implementing a more effective upsell strategy.
My intrapreneurial and entrepreneurial experiences have strengthened my ability to lead large-scale projects requiring speed, quality execution, and cost control.
🚀 How can I help you?
1️⃣ I support established scale-ups operating on a B2C and B2B2C model, during change management phases or temporary replacement needs.
2️⃣ I support start-ups and young scale-ups (Seed to Series B) operating in B2C and B2B2C, by structuring their marketing and revenue functions to help them scale quickly and sustainably.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- 2600-EdtechCHIEF REVENUE OFFICEREDUCATION AND E-LEARNINGDecember 2023 - April 2024 (4 months)Paris, France2600 - Edtech Startup- Redesign of the website to optimize conversion.- Implementation of an automated B2C & B2B CRM (Hubspot).- Launch of lead generation campaigns (SEA, social ads, tracking). - Strategic Partnerships: Fortinet.
- DEEZER SAVP GLOBAL, NEW BUSINESSE-COMMERCESeptember 2021 - November 2023 (2 years and 2 months)Paris, France- Management of initiatives to generate new revenue and optimize profitability. Development and launch of “Zen by Deezer”, best Google FR app 2023 (Personal Growth), including the production of 2,000 content pieces.- Other projects: Launch of a content production studio, implementation of Deezer technologies' B2B distribution, and initiation of 2 other applications (podcasts and social karaoke).- Responsible for B2C/B2B commercial strategy: offer and pricing, conversion funnel, marketing performance, cross-sell strategy, and strategic distribution partnership negotiations.- P&L management and creation and management of a team of over 40 people (content, product & tech, GTM, sales).- Strong exposure to the Executive Committee and CEO.
- DEEZER SADIRECTOR OF REVENUE & MARKETING FRANCEE-COMMERCEJanuary 2018 - August 2021 (3 years and 7 months)Paris, France- Optimization of marketing investments: better marketing targeting, prioritization of the best acquisition levers based on conversion and retention (LTV), cessation of non-performing marketing expenses.- Conversion and LTV: redesign of offers and conversion funnels through A/B testing, implementation of personalized CRM funnels for conversion and retention, strengthening of the upsell strategy.- Redesign of marketing strategy and positioning: clarification of USP and targeting, better consistency in the 360 communication strategy, data-driven campaign management through the implementation of analyses (pre and post-test, MMM).- Growth of existing partnerships: Orange, Fnac Darty. Signature of new partnerships: Crédit Agricole, SFR, Salto, Bouygues.- B2B expansion in EMEA with Orange and Fnac: launch of the partnership with Fnac in Spain; management of the partnership with Orange in Spain, Belgium, Morocco, and Ivory Coast.- P&L management and management of 20 people.
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Education
- Master 2 Commerce & Management de projetsINSEEC PARIS2010Master 2 Commerce & Management de projets
- Bachelor of Science in MarketingIDRAC PARIS2008Bachelor Marketing