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Arnaud De CrouzetAD

Arnaud De Crouzet

Consultant and Artistic Direction

€450/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Arnaud

Visual identity represents what the brand wants to show us and brand identity is what it wants us to feel.

In my professional project, which began with the client and was enriched by agency experiences in both design and consulting, brand strategy, and business development, I have always maintained a particular sensitivity to the creative quality of the projects entrusted to me.

This journey has allowed me to develop a sharp analytical framework to provide more strategic, original, and creative solutions.

- Design high-impact brand communications,
- Ensure the visibility and engagement of brand messages,
- Promote the brand's expertise and know-how,
- Grow the community around the brand,
- Support operational teams in their approaches,
- Innovate in a meaningful sector,
- Gain agility in content distribution.

I have always wanted to apply my creative sensibility to concrete and committed projects. Touched by imagery, artisanal know-how, art, and the emotion that the beauty of the things around us provides, I enjoy working with graphic universes with rich and powerful storytelling.

And strive to create a customer experience marked by visual emotion and the expression of their values.



  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • REV Mobilities
    Artistic Director
    AUTOMOBILE
    August 2022 - Today (3 years and 9 months)
    Paris, France
    Artistic Direction for all REV Group brands.
    4 brands across 4 segments.

    BRAND IDENTITY
    - Creation of the new brand territory.

    - Advice on editorial and pictorial guidelines.
    Support for executives on their challenges of graphically translating key messages, concepts, and company data to communicate and highlight. (Assets for Decks and institutional presentations, Illustrations for technical aspects, Graphics to illustrate data... Iconography...)

    VISUAL IDENTITY
    - Redesign of the graphic charter.
    - Production of all ON and OFF LINE brand materials
    Editorial / Digital / Merchandising (Signage, Storefront, Media Kit, Sales Kit...)
    - Photo shoots (Reports and Institutional).
    Graphic Design Visual Identity Artistic Direction Adobe Creative Suite Microsoft Powerpoint Supplier Research Graphic Execution Communication Consulting
  • Intelligence Senior
    Marketing Director
    October 2021 - April 2022 (7 months)
    Neuilly-sur-Seine, France
    Implementation of a marketing strategy
    • Analysis of offers and products.
    • Brand marketing strategy (Positioning, Deepening brand territory, Partnerships)
    • Offer marketing strategy (Products / Training / New Formats)
    • Creation and editing of sales support materials (Media Kit, Brochure...) Implementation of a new B2B communication strategy.
    • Implementation of a new communication plan (LinkedIn Structuring, B2B Editorial and graphic charter...)
    • Coordination and collaboration with all teams (Production, Editorial, Sales...) Redesign of the employer brand charter & internal communication materials.
  • Studio Sketch
    Creative & Business Ambassador
    November 2019 - January 2021 (1 year and 2 months)
    92300 Levallois-Perret, France
    Strategic and creative development of the studio. BUSINESS & DEVELOPMENT:
    • Strategy & business development
    • Presentation, methodology, and argumentation
    • Project monitoring and client relations CONSULTING & CREATION:
    • Consulting and creative direction
    • Strategic thinking & design innovation (visual identity, brand territory, consumer journeys...)
    • Coordination and support of various stakeholders (creatives, suppliers...)

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Education

  • Work-study, Multimedia
    EMI (School of Image Professions)- Gobelins
    1997
    Alternance, Multimédia
  • BTS, Advertising Communication
    ESAM (Higher School of Modern Arts)
    1996
    BTS, Communication publicitaire

Skill set

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