About Arnaud
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- AS24Search Marketing / InternationalTRANSPORTATIONMarch 2017 - Today (9 years and 3 months)St.-Herblain, FranceAS24 is a network of Heavy Goods Vehicle Service Stations – Fuel, tolls, and services for transport professionals – 16 Languages – St-Herblain (44).🎯 Objective: increase the number of qualified leads in 16 languages and 28 European countries.Management of Google Ads campaigns and natural referencing of the AS24 website as well as its 16 linguistic versions, digital marketing support and consulting.➡️ SEA: Management of existing campaigns, creation of new campaigns for countries, monitoring and tracking of campaigns.➡️ SEO: Redesign, content writing, advice and support for technical teams, international website referencing management, analysis and recommendations, popularity campaign in Europe.
- Jet EvasionRegional Search MarketingENTERTAINMENT AND LEISUREApril 2018 - Today (8 years and 2 months)Nantes, FranceJet Evasion is a nautical base – Jet Ski, flyboard, and other water activities rental – La Baule (44).🎯 Objective: help Jet Evasion become the #1 Jet Ski rental on the Atlantic coast- Responsiveness and solution to get out of Google penalty- Website redesign- Natural referencing and creation of Google Ads campaigns to improve visibility and generate leads- Creation of a new website dedicated to boat rental✅ Results (April 2020 vs April 2018)- 1st position for: "jet ski rental", "jet ski without license", "jet ski la baule"- 1st page for: "jet ski rental", "jet ski without license", "jet ski la baule"- 11% CTR for Google Ads campaigns since their implementation
- DavidsonGoogle Ads CampaignsRETAIL (SMALL BUSINESS)April 2019 - April 2021 (2 years and 1 month)Nantes, FranceDavidson Distribution is an online store for everyday products aimed at healthy and organic food. I supported Davidson Distribution in managing and optimizing its Google Ads campaigns.🎯 Google Ads Campaigns- Expansion of the catalog and promotion of everyday products- Adjustment of budget allocation, prioritizing ROI-driven campaigns and in-demand products- Addition of new audiences to Search campaigns- Adjustment of ads and extensions to highlight the brand's efforts: adapted delivery times, available customer service, and promotional offers.✅ Results in 1 year+ 92% clicksX3 number of sales- 59% cost per conversion+ 58% revenue+ 54% ROI+2% invested budget
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Education
- Master in ManagementICN Business School2004
- DEUG LEA English / SpanishUniversité Paris-Est Créteil (UPEC)2000
Certifications
- Google AdwordsGoogle2023