Freelancer profile translated to English.

Description

Passionate about webmarketing and acquisition (leads / e-commerce), I support companies in developing a profitable digital strategy with a focus on performance (ROI). My diverse experiences in agencies and as a client-side marketer allow me to master the webmarketing levers necessary for optimizing paid and natural referencing.

- Google Ads + Bing Ads (search, shopping, display, retargeting, performance max) = ROI-driven

- Google Tag Manager: tracking, tagging plan

- Google Analytics / Matomo

- Wordpress

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Rennes (up to 50km), Angers (up to 50km), Nantes (up to 50km), Caen (up to 50km), Brest (up to 50km)

mediaveille
Webmarketing Project Manager | Traffic Manager
DIGITAL AND IT
August 2022 - February 2023 (6 months)
Rennes, France
. Consulting and supporting clients in webmarketing acquisition strategy.
. Levers used: Google / Bing / Facebook Ads, Affiliation, Retargeting, Emailing, Display, Youtube.
. Conversion rate optimization (A/B Test, Landing Page)
. Performance analysis, reporting, and projections.
Google Ads Google AdWords Webmarketing Strategy Customer Acquisition Facebook Ads
1789.fr
Traffic Manager | Webmarketing Trainer | Google Ads Expert
DIGITAL AND IT
August 2020 - July 2022 (2 years)
Angers, France
. Definition of acquisition strategy: pre-sales audit, understanding needs, defining objectives with the client (ROI – CTR – CPC – CPA), support and advice.
. Implementation of the tagging plan.
. SEA: Management of Google Ads campaigns (Search, Display, Shopping, Youtube, Discovery), Bing Ads in France and internationally.
. SEO: Semantic analysis, semantic cocooning, netlinking, internal/external linking, position tracking.
. KPI analysis: findings and recommendations.
. SEA trainer for companies and Master's students.
Google AdWords Google Ads Google Tag Manager SEO Natural Referencing Lead Generation Traffic Acquisition
Groupe Brangeon
Webmarketing Officer
TRANSPORTATION
November 2017 - August 2020 (2 years and 9 months)
Angers, France
. Responsible for the web strategy of the group and its subsidiaries (Acquisition & Awareness).
. SEA: Management of Google Ads campaigns (leads).
. SEO: Semantic analysis, content creation and optimization, loading times, competitive monitoring.
. LinkedIn / Facebook - promotion of activities and employer branding.
. Training sales representatives on LinkedIn.
. Assistance in setting up a CRM.
Google AdWords Google Ads Wordpress Web Project Management SEO Web Writing Facebook Ads Employer Branding

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Master in Marketing Communication E-Business
Ecofac
2017
· Mémoire de recherche : Inbound marketing, une stratégie pertinente pour les PME en B to B ? · Mise en situation réel pendant une année, travail de groupe en tant qu'agence de communication pour la Fédération Bancaire Française. · Matières principales étudiées : Marketing, communication, stratégie digitale, démarche créative et design graphique.

Google Ads
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2023
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