Freelancer profile translated to English.

Description

I intervene as Head of Marketing / Fractional CMO to structure, manage and accelerate the marketing performance of companies, from strategy to execution.

With over 15 years of experience (SNCF Connect, Fnac Darty, Sephora, fintech, SaaS), I support B2B and B2C organizations in their growth challenges: CRM, acquisition, brand positioning, customer experience, and marketing organization.

Accustomed to demanding environments, I can frame a roadmap, manage teams and budgets, and directly contribute to the implementation of marketing actions, with particular attention to business impact and measurable results.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km), Bordeaux (up to 10km)

Kolecto
Marketing and CRM Consultant
BANKING AND INSURANCE
November 2025 - Today (7 months)
Paris, France
CRM mission for Kolecto, a B2B SaaS player:

Design and production of campaigns, writing of messages and fine-tuning of discourse according to the segments activated.
Creation of all necessary assets for S1/S2 2026 (email, SMS, social networks, and print documents) for different customer typologies and Crédit Agricole Regional Banks.
Use of AI tools to accelerate marketing production and scale CRM processes.
Close collaboration with marketing and product teams within an established timeline.
CRM Marketing and Communication Planning Communication Strategy Figma Branding
SNCF CONNECT
CLIENT MARKETING DIRECTOR
June 2023 - July 2024 (1 year and 1 month)
Management of a team of 15 people and oversight of a €10 million budget across CRM, display, social ads, and programmatic channels.
Design and implementation of a comprehensive omnichannel strategy, mobilizing all touchpoints (social media, native advertising, email marketing, display, retargeting, programmatic). This approach optimized conversions at each stage of the customer journey.
Management of a database of 12 million customers, with advanced personalization actions and automated campaigns, generating a +20% increase in CRM conversions.
Reduction of CPA by 18% through optimization strategies on programmatic campaigns and fine-grained segmentation models.
DARTY
HEAD OF BRAND
June 2021 - June 2023 (2 years)
Definition of the strategy and positioning for the Darty, Darty Max, and Darty Concepteur Cuisine brands (400 stores).
Supervision of the brand and graphic charter redesign, resulting in a new positioning and strengthened identity.
Increase in Darty Max brand awareness by 7 points YoY and Darty Concepteur Cuisine by over 10 points in 2 years, reaching record levels in their respective segments.
Design of multichannel communication initiatives (TV, web, radio, press, in-store) in conjunction with commercial animation teams and business objectives.
Management of 6 collaborators and supervision of the creative studio, thereby reinforcing brand content coherence.