Freelancer profile translated to English.

Description

On short or part-time assignments, I work with SMEs (excluding mass retail) as a strategic marketing director, specializing in customer relations (big data) and multichannel.

My skills also allow me to precisely identify consumer behavior, and I have real relational and creative qualities.

Here are the skills and expertise I can bring to your business challenges:

- Marketing: Development strategy, brand positioning, Product marketing, identity reflection, operational marketing

- Communication: definition of communication plan (360 communication) and operational monitoring, writing of print/web content and materials, organization of events.

- Product: range definition, sales arguments, trend and competitor analysis, feasibility study, product/category management

- Commercial: commercial strategy, prospecting, loyalty, tailor-made action plan

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Talant (up to 50km), Paris (up to 100km), Lyon (up to 100km)

NOVATIS TECHNOLOGIE
General Manager
MEDICAL
January 2018 - December 2019 (2 years)
Alger, Algeria
Launch of a new ophthalmic glass surfacing plant.
Marketing Study Recruitment Team Management Sales Director
Grand Vision
Product Marketing Director
RETAIL (SMALL BUSINESS)
August 2003 - August 2008 (5 years)
Dijon, France
Responsibilities:
Create a new service to market a complete range of lenses, contact lenses, optical frames, and sunglasses under our own brand
Using perfect mastery of the marketing mix, attract group opticians to purchase their products from this new service
Define the marketing mix in its entirety, recruit, train, and manage employees

Success:
 The service became the 3rd largest supplier by value in the optical and sunglass frames category. 12% penetration rate in stores
 The service became the 2nd largest supplier by volume in the lenses category and the first in contact lenses
 Revenue of €10 million across all products, and €2 million gross margin in the 5th year
Product Marketing Marketing Study Purchasing Call Center
Ca Va Se Voir
General Manager
PHARMACEUTICALS INDUSTRY
May 2008 - April 2014 (5 years and 11 months)
Dijon, France
Define the company's frame of reference, its strategy, its business plan, and its financing
Develop brands with French opticians and with foreign distributors
General Manager Marketing