Freelancer profile translated to English.

Description

🎯 I help Swiss and French SMEs generate more leads through Google Ads & Meta Ads.

🔹 10 years of experience in digital acquisition and advertising campaigns in Switzerland, the UK, and Germany

🔹 Founder of Birdy, an agency specializing in lead generation and digital growth

🔹 Over 40 companies supported in optimizing their acquisition

🔹 Specialist in Google Ads, Meta Ads, tracking, and conversion optimization

🔹 Based in Switzerland, I support companies across Europe

What I do

I help SMEs, startups, and B2B companies generate more leads and sales through profitable advertising campaigns.

My services:

• Creation and management of Google Ads campaigns (Search, Performance Max, Display, YouTube)

• Creation and management of Meta Ads campaigns (Facebook & Instagram)

• B2B and B2C lead generation

• E-commerce and sales acquisition

• Audit and optimization of Google Ads & Meta Ads accounts

• Implementation of tracking (GA4, Google Tag Manager, Meta Pixel, API, conversions)

• Conversion-oriented landing pages

• Reporting, performance analysis, and continuous optimization

Why work with me?

✅ Over 10 years of experience in digital acquisition

✅ ROI and results-oriented approach

✅ Strategic vision combined with operational execution

✅ Simple, transparent, and responsive communication

✅ Experience with budgets ranging from a few hundred to tens of thousands of euros per month

Examples of recent projects

• Lead generation for Swiss SMEs via Google Ads and Meta Ads

• Takeover and optimization of Google Ads accounts with reduced cost per lead

• Creation of Meta Ads campaigns for local and national companies

• Implementation of complete GA4, GTM, and Meta Pixel tracking

• Optimization of conversion funnels to increase conversion rates

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Immobly
Google Ads & Meta Ads Consultant | Website Redesign & Lead Generation
REAL ESTATE
February 2026 - Today (6 months)
Lausanne, Switzerland
Global support for Immobly in developing its digital acquisition.

• Complete website redesign with a clear lead generation objective.
• Optimization of user experience (UX) and conversion funnels.
• Implementation of conversion tracking (Google Analytics, Google Tag Manager, Google Ads, and Meta).
• Creation, management, and optimization of Google Ads campaigns.
• Creation, management, and optimization of Meta Ads campaigns (Facebook & Instagram).
• Performance monitoring, cost per lead optimization, and continuous campaign improvement.
• Strategic advice to increase visibility and generate more qualified leads.

Result: A comprehensive acquisition strategy combining a conversion-focused website, reliable tracking, and performance-driven Google Ads & Meta Ads campaigns.
Google Tag Manager Meta Ads Google Ads
Birdy Consulting
Senior Growth Consultant
May 2025 - Today (1 year and 3 months)
Zürich, Switzerland
Fractional growth and marketing advisory for B2B SaaS, services, and consumer brands across DACH, UK, and Switzerland.
• - Fractional CMO and go-to-market mandates for scale-ups and SMEs
• - AI-augmented marketing operating models (HubSpot, GA4, Claude, Make)
• - Advisory on brand positioning, demand generation, and ABM
Meta Ads Lead Generation Web Marketing Strategy
Interiman Group
Head of Marketing & Communications
HUMAN RESOURCES
June 2024 - April 2025 (10 months)
Zurich, Switzerland
Member of the executive committee, reporting directly to the CEOs and the Chairman. Led and managed a team of 12 people across two locations. Managed and optimized a global marketing budget of 2M CHF. Defined and implemented omnichannel marketing strategies for 12 brands, overseeing brand management and repositioning for over 70 agencies in Switzerland. Designed and deployed innovative digital platforms targeting Gen Z. Managed corporate communications and public relations. Developed and managed strategic partnerships and sponsorships. Provided operational support to brand managers and agency heads.
B2B Lead Generation Web Marketing Strategy Team Leadership Lead Generation Employer Branding