Arminda Okinda

I help companies (clinics, e-commerce) turn their traffic into sales/appointments without increasing their Ads budget.

Responsible for the deployment of marketing initiatives related to sleep care services (diagnostic tests and CPAP devices) to support patient acquisition and online sales growth.

• Translation of the annual marketing plan into multi-channel campaigns and performance monitoring

• Management of large-scale email campaigns via HubSpot, contributing significantly to e-commerce revenue

• Design of a physician referral workflow that enabled the onboarding of 34 new partners

• Coordination of content and digital initiatives on biron.com and cpap.biron.com, in collaboration with the agency Dialekta (SEM)

• Contribution to the deployment of the offering in the Maritimes and organization of webinars for healthcare professionals

• Develop and implement global digital marketing content and strategies aligned with Brand objectives (KPIs)

• Develop content strategies on the website for product launch (Off-road/On road)

• Collaborate with cross-functional channels (CRM, Social, Paid Media, SEO, UX/UI, Product team) to create integrated campaigns that leverage Can-Am products

• Lead and coordinate all aspects of project management from briefing to execution

• Create JIRA tickets for web integration

• Create and Optimize website Conversion Funnel to generate leads and ensure good customer experience

• Measure website and marketing campaigns performances (Google Analytics, LookerStudio, Power BI)