Freelancer profile translated to English.

Description

B2B Growth Accelerator | +63% Qualified Appointments & +700% Leads Generated

Former B2B SaaS CMO, as a Growth, SEO & Sales Ops expert, I help you **structure your lead generation machine**.

My specialties:

**Sales Ops & Lead Generation**: Prospecting, CRM, reporting, prospect databases, ABM adjustment and automation

*SEO(inbound): Website, keywords, technical optimization, backlinking, articles

**Marketing Funnel**: Reporting (CRM and Google Sheet), optimization,

*CRM(Hubspot): Workflows, reporting, lead scoring, newsletters

SocialAds(LinkedIn, Facebook, Instagram): up to €75k monthly

*ContentStrategy: Blogging, newsletters, webinars, videos, social media

*EventOrganization: Webinars, trade shows, proprietary events

*PR

TeamManagement
Creation and monitoring ofOKRs**, **KPIs**, and **budget

Bonus: I have a strong affinity for social impact; if you are an **impact-driven organization**, I offer reduced rates!

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

Association Lazare
Country Manager
CIVIC AND SOCIAL ORGANIZATIONS
November 2023 - February 2025 (1 year and 3 months)
Mexico
Solidarity co-living for young professionals and formerly homeless individuals

Management of 2 men's houses, opening of 1 women's house
Management of a soup kitchen: 200 beneficiaries/week, 900 volunteers/year
45 events organized: +4,600 people reached
15 press publications,
7 key partnerships (Dior, Nespresso…)
+415 social media publications, +40% Instagram followers, +460% LinkedIn followers
Non-profit Sector Event Management PR SEO Content Marketing
Heuritech
Marketing Director
LUXURY GOODS
June 2019 - January 2023 (3 years and 7 months)
Paris, France
B2B SaaS Artificial Intelligence

Resources
Management of a team of 5 people
Annual budget: €500,000

Results between 2020 and 2023
+63% SQL (first meetings with qualified prospects) generated
SQL cost controlled with only +6% increase
+700% MQL in our CRM (qualified prospects showing interest)
Increase from 4,000 to 18,000 followers on LinkedIn and Instagram
Increase from 800 to 10,000 newsletter subscribers
40,000 reports downloaded
3,000 demo requests

Thanks to the following actions

Event and Content Management
Organization of 33 webinars (120 participants on average) reaching 4,000 fashion professionals
3 networking events with fashion professionals in Paris (50 guests on average)
2 networking events with the fashion industry in Milan and London (60 guests on average)
2 VIP dinners in Paris (around 10 people) with fashion industry C-levels
1 VIP dinner in New York (around 10 people) with fashion industry C-levels
3 digital roundtables with executives (around 10 people)
Organization of sales team participation in 30 trade shows
Communication and prospect acquisition through 39 reports created by our fashion team
150 social media posts per year
60 blog articles per year

SEO Optimization
Keyword strategy (SEMrush)
On-site technical optimization
Data and KPI analysis (Google Analytics, Google Search Console, SEMrush)

Sales Ops and CRM Automation
Hubspot automation (lead scoring, workflows, reporting)
Sales prospecting and process automation
Conversion funnel automation (marketing funnel)
Implementation of ABM (Account-Based Marketing) strategies

Marketing Strategy
Budget management
Team management
Reporting and analysis
OKR (Objectives and Key Results) driven management
Hubspot Sales Ops SEO Sales Funnel Team Management
Solen
Head of Growth
REAL ESTATE
October 2018 - April 2019 (6 months)
Paris, France
B2B SaaS

Managedlead generationstrategy: generating 20 to 30 SQLs (sales-qualified leads) per month targeting real estate developers and agents.

Execution ofmulti-channel acquisitioncampaigns: prospecting via cold emailing (Mailshake), Display and Retargeting campaigns on Leboncoin and LinkedIn (€30k budget), organizing webinars, events, and affiliate programs.

Responsible forCRMand marketingautomation(HubSpot): implementing lead nurturing workflows and optimizing the prospect lifecycle.

ImprovedUXandSEOperformance, leading to an increase in organic traffic and conversion rates.

Developedinbound marketingstrategy: defining personas, identifying pain points, and elaborating the content strategy.

Managedpress relationsto enhance brand visibility and awareness.
Hubspot SEO Content Marketing Sales Ops Sales Funnel