Freelancer profile translated to English.
Back to original languageAbout Armelle
I support companies and professional networks in defining and implementing their communication and employer branding strategy, in line with their business project, objectives, culture, and values.
I have worked in communication and public relations agencies, in companies, and in the public sector, in diverse fields: health (biotech, university hospitals, hospitals...), urban planning, transport, legal, tourism, culture...
MY SKILLS & SPECIALIZATIONS:
• COMMUNICATION AUDIT: analysis of messages, tools, and organization
. BRAND PLATFORM: vision, mission, ambition, positioning, values, and personality
• CORPORATE COMMUNICATION: expression and visibility of the company's project.
• EDITORIAL CONSULTING: editorial strategies, audit, benchmark, content production
• CRISIS COMMUNICATION: strategic advice, preparation of talking points
. INTERNAL COMMUNICATION: engaging, uniting, and animating the community of employee ambassadors
. EMPLOYER BRAND: Audit, strategy, and implementation
• WRITING content for economic magazines, white papers, websites, press releases, and press kits.
SECTORS & REFERENCES:
• AI: Purecontrol
. Cybersecurity: StrangeBee
. HEALTH & BIOTECHNOLOGY: NG Biotech, Biosency, CHRU de Brest, Hôpital de Quimper, national association Les P’tits Doudous
• LEGAL: Avoxa, Sparlann, Cabinet Coudray
• FINANCE: GwenneG
• EMPLOYMENT: Aract Bretagne, Réso’Forces
. CONSTRUCTION: Groupe Duarib
• ENVIRONMENT: Distro (bottle deposit), Ruavel
• SOCIAL & SOLIDARITY ECONOMY: National network Les P'tits Doudous, Réso'Forces, Familles Solidaires Bretagne (disability), Aspire, incubator Campus The Land (Rennes)
. AGRICULTURE: Regional federation of organic farmers (FRAB), Agrobio35
• FOOD INDUSTRY: Groupe Roullier
• TOURISM: Brittany Region, Brittany Regional Tourism Committee, Laval aménagement, Mont St-Michel, City of Paris, Demeure A Fleur de Rance 5*
French
Native or bilingual
Can work on-site
Rennes (up to 50km), Angers (up to 30km), Paris (up to km), Brest (up to 100km), Nantes (up to 75km)
Experience
- Armelle LENA Communication (EI)FounderCONSULTING AND AUDITSJune 2021 - Today (5 years)I support companies and professional networks in defining their communication, public relations, and employer branding strategies.My goal is twofold:⇢ Strengthen your brand image⇢ Provide added value that serves your reputation, your business development, and your employer brand.
- NG BiotechCommunication Manager (Fixed-term contract)BIOTECHMay 2020 - May 2021 (1 year and 1 month)Rennes, France. Communication strategy for the development of Covid-19 screening tests: public relations (over 1,500 media mentions in 4 months), public and corporate communication (liaison with ministries, ministerial visit), website and social media management.. Internal communication and employer branding: strategy and deployment for a quadrupled workforce in 4 months.
- Réso'ForcesDevelopment and Communication ConsultantHUMAN RESOURCESOctober 2019 - March 2020 (6 months)Rennes, FranceConsulting on structuring the association during its launch phase.Communication strategy, coordination of the communication plan implementation.Response to calls for projects.
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Education
- Master's Degree in Information and CommunicationRennes 21995