About Armelle
French
Native or bilingual
Experience
- MADREFOUNDEROctober 2024 - Today (1 year and 8 months)Launch of a media outlet: editorial design, content strategy, and SEO on a niche topic (physiology of childbirth), with growth to 30K visitors/month. Creation of an online course: educational content, resource production, community management, and online course facilitation.
- Réassurez-moi SASSEO/SEA ManagerSeptember 2018 - November 2024 (6 years and 2 months)Paris, FranceDesign and deployment of the SEO strategy: Technical and semantic audit, architecture optimization (siloing, internal linking), content plan deployment, strategic AI integration. 1.5 million monthly visitors (+30%).Performance management: Monitoring KPIs (organic traffic, conversion rate, positioning) via GA4, Search Console, and third-party tools (SEMrush, Ahrefs). Implementation of A/B tests to optimize landing pages.Complete management of SEA campaigns (€50K/month): creation, optimization, and performance management with systematic maintenance of a positive ROAS.Brand & communication: Brand image development, PR campaign management, creation of engaging social media campaigns.Product & UX/UI: Close collaboration with product teams, creation of mockups on Figma, optimization of user journeys and conversion.Creation and management of a writing department: Recruitment, training, and management of a team of 7 expert writers/journalists.
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Education
- ART MARKET SPECIALTYÉCOLE DU LOUVRE - ESSEC2017