Description

I’ve always been passionate about marketing and technology. I started my professional journey in a start-up environment, that means taking fast decisions and being super agile on a daily basis, and I learned from the best in the startup environment.

My leadership style: lead by example.

In a personal field, I tried to do some bike or swim every week to have mental health and I love to spend time with my family, travel when we can and thinking about new life projects.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 20km)

Labelium Spain & Jirada
Head of Digital Business
November 2024 - Today (1 year and 9 months)
1) Lead the digital growth and new business of Labelium Barcelona and Jirada through innovative business strategies.
2) Manage key growth projects for strategic business consulting services.
3) Identify and capitalize on new opportunities in the digital and e-commerce sectors to drive client upsellings.
4)Coordinate with internal teams to ensure project alignment with client objectives.
5)Contribute to the creation of client retention strategies.
6)Report growth and client maintenance results and KPIs to the agency's management team.
Growth hacking Business development marketing consultant
Tropicfeel
Head of Growth Ecommerce
February 2024 - June 2024 (4 months)
Tropicfeel is a brand mission attracting the right traffic, them and achieving repetition and retention.
1) Act as the customer user journey guardian across digital channels: Acquisition, E-commerce and CRM leading a team of 5 (Head of CRO, UX/UI specialist, Senior developer, Head of Performance and Ecommerce specialist)
2) Nurture our database with customer insights and potential new customers, identifying potential high-value campaigns and proactively engaging with the community.
3) Define and lead the e-commerce strategy, proposing and guiding the implementation of new CRO, UX & AB test & cross-sell strategies to achieve goals.
4) Define the Marketing & Communications Plan.
5) Define acquisition & retention strategy, setting up a roadmap with specific needs to make debriefs for the team.
6) Enhance the onboarding experience for first-time buyers, to continuously grow our LTV, and improve the overall customer experience throughout the different touchpoints.
7) Lead & manager the CRM External Agency.
Pummba
CMO & Head of Growth
June 2023 - February 2024 (8 months)
Pummba is an early stage startup with the mission of reinventing the way you buy a sofa.
1) Responsible for digital and offline sales channel
2) Test new marketing channels such as partnerships, marketplaces, new markets, etc. in order to increase revenue.
3) Test methods strategically, producing a set hypothesis, metrics to test and report quantitatively.
4) Create viral growth through referral and CRM marketing and other growth techniques (ICE method)
5) Coordinate the environment of paid, content, influencers, and web development agencies.
6) Identify, collect & analyse competitors to uncover market opportunities & address business needs.
7) Take part in the B2B plans & strategies by helping out the broader team (Showrooms & Architects)