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Arletta PawlickaAP

Arletta Pawlicka

Automation & Systems Consultant | Project Lead

€250/day
Włocławek, PL
3-7 years
AI Automation
Marketing Automation
n8n
API
automation

Average response time: 1 hour

About Arletta

I help growing companies replace fragmented manual work with reliable automation and well-structured operational systems.

I combine 15 years of operational experience with hands-on expertise in workflow automation, system integration and project delivery. I analyse processes, identify bottlenecks and design end-to-end solutions connecting CRM, payment systems, websites, communication tools and internal platforms.

My work includes automation architecture, n8n and Zapier workflows, API and webhook integrations, CRM data structuring, onboarding, payment flows, customer lifecycle automation, monitoring and error handling. I can support a project from requirements analysis and process mapping through implementation, testing, documentation and stabilization.

Recent results include increasing repeat purchase rate from 46% to 76%, reducing automation-related incidents by over 90%, cutting automation tooling costs by approximately 90% and replacing around 140 hours of manual operational work.

I am best suited to projects involving business process automation, CRM and marketing automation, system integrations, customer onboarding, subscription workflows and the stabilization of existing automation systems.
E-commerce
Digital and IT Services
Education Companies
Digital Business Models

  • Polish

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • SednoTech
    Automation & Systems Consultant | Project Lead
    DIGITAL AND IT
    March 2025 - Today (1 year and 4 months)
    Łódź, Poland
    • Designing automation architectures connecting CRM, payment systems, content platforms, and communication tools.
    • Building and implementing automation workflows using no-code and low-code tools (including n8n and Zapier) with APIs and webhooks.
    • Designing operational and sales processes covering lead management, customer onboarding, and lifecycle communication.
    • Integrating websites, forms, and sales platforms with CRM and analytics environments.
    • Structuring CRM data architecture through field standardization, deduplication, and cross-system data synchronization rules.
    • Automating repetitive operational tasks to reduce manual work and increase system reliability.
    • Leading system integration projects covering requirements analysis, automation architecture design, implementation, and end-to-end process testing.
    AI Automation Marketing Automation
  • All About Parenting
    Lifecycle Marketing Automation, Operations & Retention Specialist
    DIGITAL AND IT
    February 2022 - March 2026 (4 years and 1 month)
    New York, NY, USA
    Designed and developed automation architecture supporting multi-channel online program sales and the full customer lifecycle, from payments and access provisioning to post-purchase communication, retention, and winback. Ensured data consistency, process reliability, and stable integrations across systems.
    AI Automation Marketing Automation
  • OgarnęTo
    Marketing, Automation & Business Lifecycle (Founder)
    December 2018 - December 2025 (7 years)
    Włocławek, Poland
    • Designed and implemented workflows in Zapier and n8n connecting forms, CRM, and sales communication, covering the full process from lead acquisition to structured handoff to sales.
    • Integrated websites, forms, and landing pages with CRM and analytics systems, organizing lead flow and establishing source attribution logic.
    • Built end-to-end sales systems spanning lead intake, qualification logic, pipeline stages, automated follow-ups, and structured handoffs between sales and support.
    • Structured CRM data architecture by eliminating duplicates, standardizing fields, and defining cross system data update rules.
    • Designed lifecycle communication within automation systems, including onboarding, retention, reactivation, and post-purchase flows triggered by customer data and behavior.
    • Developed high-value product sales communication grounded in buyer persona analysis and decision psychology.
    AI Automation Marketing Automation
Check out Arletta's experience

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Education

  • Bachelor's Degree
    Wyższa Szkoła Kształcenia Zawodowego
    2026
    Bachelor's Degree
  • Master's Degree in Psychology
    Akademia Ekonomiczno-Humanistyczna w Warszawie
    2013
    Master's Degree in Psychology

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