Freelancer profile translated to English.

Description

I am a digital marketing and digital business development consultant with more than 10 years of experience; specialized in the banking, financial and insurance sectors. I have also developed digital business projects SEO positioning in other sectors, e-commerce projects, e-Learning, creation of digital products, among others.

It is important to highlight that I am also a very ambitious digital entrepreneur, and that is why I understand, identify with and get involved with my clients' projects, in short "I know their needs and objectives".

I can take care of the development of any digital business project, from its planning, development of all the necessary operating platforms, strategic marketing plan, launch, operation control and optimization of results.

I currently run my own digital marketing agency and business development consultancy, where I promote my own and clients' business projects. I have had the opportunity to support the creation and development of digital businesses and e-commerce for several companies and entrepreneurs in Spain, Panama and Venezuela.

I help companies in the digital transformation process, I support the promotion and digital marketing processes in your company, my team and I can be your external digital marketing and business development department.

I can develop your e-business project, implement, manage and administer the operational processes of your e-commerce or virtual store, and we can even support you in the processes of commercialization and sale of products or services online and off-line.

All my works and services are guaranteed (as the case may be), with satisfaction clauses, and this is indicated in my service contract.

I hope to have very soon, the great opportunity to collaborate with your company, and establish an excellent commercial relationship (win-win) that lasts over time

Industry field of expertise

Languages

English
Fluent
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km), Valladolid (up to 50km), El Escorial (up to 50km), Segovia (up to 50km), Ávila (up to 50km)

WebNegocios2go.com
Digital marketing and business development consultant
PRESS AND MEDIA
April 2014 - Today (12 years and 2 months)
Madrid, Spain
Digital marketing and online business and e-commerce development consultant.
I help companies in their digital transformation process and implementation of commercial processes through the internet and social networks.

Planning, development and management of strategic digital marketing and social media plans.
Market analysis, business plan creation, identification of target audience, niches and market segments, lead generation.

Analysis of web metrics, Google search console, KPYS, Google Analitic, Citrix, Semrush, for content optimization for SEO positioning strategies.
Implementation and integration of automated digital marketing, email marketing and inbound marketing platforms.

Design and development of websites and online stores in various content and e-commerce managers.

Strategic business planning.

Advice on the creation and development of e-commerce business projects.
Implementation and integration of CRM and ERP platforms for process automation.
Training for entrepreneurs and business owners in the areas of digital marketing, productivity resources, business strategies and e-commerce.

Activity started in Venezuela, and now in practice from Spain.
Wordpress Web development Business development E-commerce Strategic planning Marketing Email marketing CRM Business strategy Commercial strategy Webmarketing strategy Training
Allianz
Exclusive agency director
BANKING AND INSURANCE
September 2016 - October 2017 (1 year and 1 month)
Madrid, Spain
Exclusive insurance agent.
Director of my own insurance agency.
Advice and commercialization of financial, insurance and investment products, aimed at particular segments and SMEs.
Management of promotion and sales of Alianz products through digital media, Facebook ad campaigns, influencer in social networks.
Activity carried out jointly as a digital marketing and business development consultant in an autonomous way.
Marketing Content marketing Direct marketing Inbound marketing Business development Business strategy Commercial strategy Webmarketing strategy
Ripa Cobo & Asc Correduria de Seguros
Marketing and sales director (Shareholder)
BANKING AND INSURANCE
May 2010 - February 2016 (5 years and 8 months)
Caracas, Venezuela
Marketing and sales director of an insurance brokerage in which I was one of its shareholders.

My functions in the marketing area was to promote the financial and insurance products of the allied companies, as well as direct, manage and supervise the sales of these products in various channels, such as sales force, organization of events, strategic alliances with companies, affinity groups, and digital media (facebook, twitter).

It is important to highlight that our business model for massive lead capture was through digital marketing campaigns directing massive traffic to our network of own web portals (Fianseguros.com.ve, tupolizadeseguros.com, 123seguros.com.ve) where it generated high conversion and prospecting; as a result of this strategy, obtain an excellent ROI, product of massive (flash) captures and sales through the email marketing and inbound marketing strategy.

During my management I also implemented and managed a CRM platform, with which all marketing and sales processes were automated.
Project management Web project management Web development Business development Content marketing Inbound marketing Facebook Marketing Google AdWords Wordpress Joomla Business strategy Webmarketing strategy Positioning strategy Social media

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Lic. Business administration with specialization in marketing and sales
Colegio Universitario de Caracas
1996
Licenciatura en administración de empresas con énfasis en marketing y ventas
Master in Digital Business
Instituto Europeo de Estudios Empresariales
Adquirir los conocimientos necesarios sobre la dirección de empresas digitales. Estudiar las adaptaciones que cualquier negocio tradicional debe lleva a cabo para transformarse en un negocio digital. Otorgar las herramientas para poder ser innovador e impulsor de la innovación dentro de la organización. Dominar la teoría y práctica del marketing digital y de las redes sociales y ser capaz de implantar una estrategia con éxito. Prestar especial atención al área logística para las empresas que operan en el negocio digital. -Conocer el marco legal que protege y en el que operan las empresas digitales.

Digital Marketing Certification
Google / IAB Spain
2019
User Experience Design Google Analytics Display advertising Google AdWords E-commerce Strategic planning Business development Web analytics Email marketing Web development Social media SEO Video
Diploma in Online Business and Electronic Commerce
Educatic Escuela superior de informatica
2018
Lean startup E-commerce Strategic planning Lead generation Commercial strategy Marketing Business development Finance Business strategy Affiliation Web development Social media Webmarketing strategy

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Arístides C.

SEO Consultant - Digital Marketing and WEB Development

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