Aristide Riou

My credo: helping companies, small or large, solve problems through data, by breaking down silos between business and tech.

For 15 years, I have constantly navigated between 3 universes: digital marketing (graduated from Grenoble École de Management), tech (Le Wagon, alumni of batch #260 Fullstack Developer), all with data as a common thread (Université Paris Sud, MOOC Divers). I can intervene at all levels of data-related projects: modeling, automation, tag management, quality, reporting, statistics, dataviz...

I honed my skills in e-commerce sites (My M&M's, Cdiscount), before specializing in web analytics in agencies (Wunderman, BBDO) while broadening my horizons in terms of industries (Mercedes, Procter & Gamble, Danone, Foncia...). From 2016 to 2020, I was in charge of web analytics for the Ouest France group. I then held the same responsibilities for Royal Canin, at a global level, for 3 years. After working as a freelancer part-time for over 5 years, I am now doing so full-time, within Might & Metrics, the company I founded.

As a perpetual jack-of-all-trades, I regularly speak at various schools (ENSAI, Digital Campus, Sup de Pub, EDHEC...).

Have a project, need advice, or just want to talk data over a coffee? Don't hesitate to contact me!