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Arielle MeyerAM

Arielle Meyer

Marketing / Digital Strategy Consultant

€550/day
Toulon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Arielle

Entrepreneur, passionate about innovation and the means to launch it on a market (marketing!), I cut my teeth in a large industrial group by managing a community of business leaders around innovation themes. I acquired solid experience in marketing strategy and its implementation, as well as transformation project management.

I then took the plunge by creating my startup, a social network for travelers based in Mauritius with teams in Europe and South Africa. Completely autonomously, I developed skills in:
ø Design (UX/UI), Design thinking & User experience. Self-taught, I developed numerous content, showcase websites, and mobile app screens.
ø Product management, agile and iterative methods, remote and multicultural team management.
ø Social networks and all their associated tools!

Today, I support SMEs and business leaders in the digitalization of their activities. My clients know they need to digitalize but don't know how or where to start. And when someone talks to them in technical terms, they give up! I act as an outsourced digital project manager to:
✅ Establish the marketing, digital, and commercial strategy with you to generate incremental business through digital tools.
✅ Transform and adapt offers so they reach their online audience.
✅ Manage the various stakeholders to develop technical tools.
✅ Communicate regardless of the sector.
✅ Test and develop your sales development processes (Content, Funnels, Ads, Visibility, ...).

I don't tell you what to do, I do it for you according to the objectives you want to achieve.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • Italian

    Basic

Can work on-site
Toulon (up to 50km), Aix-en-Provence (up to 20km), Grenoble (up to 20km), Paris (up to 10km), Nice (up to 20km)

Experience

  • Freelance
    Digital Marketing Consulting
    CONSULTING AND AUDITS
    December 2019 - Today (6 years and 8 months)
    Toulon, France
    Sector: Crafts & Creation
    Mission: (12/2019)
    - Provide consulting on social media content strategy and share best practices with the communication team.
    - Provide a report on improvement areas for the client's platform.
    - Boost Christmas sales through an innovative campaign (Conceptualization, Visual Design, Content, Audience Definition, ...) +1500% 🚀


    Sector: Online Training
    Mission: (01/2020-03/2020)
    - Website redesign (User experience redesign, advice on value proposition structuring).
    - Implementation of communication, retargeting, and acquisition campaigns: Facebook, Instagram & Adwords.

    Sector: Serious Gaming: (01/2020)
    - Writing a BPI file and Business Plan for public funding search

    Sector: Innovation Agency: (01/2020 - 03/2020)
    - Website user experience redesign and developer management.
    - Creation of a digital communication plan.
    - Content creation (video editing, blog posts, infographics, ..)

    Startup Support (3 startups in tech, education, and eco-responsible product manufacturing): 04/2020-06/2020
    - Development Strategy
    - Product Strategy
    - Marketing Strategy
    - Sales Strategy

    Sector: Tourism
    Mission: 07/2020 - 07/2021
    - Implementation of a strategy to develop online sales
    - Definition of the platform's technical roadmap
    - Design management
    - Consulting with web agencies and project monitoring
    - Development of the editorial line
    - Team training

    Sector: Content production in sports. (02/2021-06/2021)
    Mission: Identify profitability sources for the startup, Support the team in finding its Product Market Fit, participate in the redesign of priority features.

    Sector: Financial Management Training
    Mission (07/2021): Support in creating an online course and the entire associated communication and customer acquisition system.

    Sector: Hypnotherapy and Well-being:
    Mission (07/2021): Support in creating an online course and the entire associated communication and customer acquisition system.

    Sector: Consumer Goods
    Mission:
    - Evaluation of project viability: market research, customer testing, business plan, cost analysis and optimization. (07/2021)
    - Brand creation, launch strategy definition, and customer experience (08/2021).
    - Implementation of digital platforms for distribution. (09/2021)
    Business Strategy Product Management Communication Strategy Business Development Business Model Business Creation Team Management Webmarketing Strategy Web Copywriting Social Networks Design Content Marketing Instagram Facebook
  • TravelBudds
    Founding CEO
    TRAVEL AND TOURISM
    October 2017 - Today (8 years and 10 months)
    Port-Louis, Mauritius
    Thanks to my own startup experience, I also advise on the creation process.
    ø Measure market potential and define the business model.
    ø Identify relevant targets (innovators, early adopters).
    ø Test and validate the offering on the market (MVP, POC, product/market fit).
    ø Write the value proposition and establish positioning.
    ø Define market access channels and a marketing and sales action plan.
    Positioning Strategy Branding Team Management Product Management Agile Method Business Creation Content Marketing Business Strategy Business Development User Experience Design Social Networks Product Market Fit
  • Schneider Electric
    Channel Marketing Specialist
    ENERGY AND UTILITIES
    June 2013 - September 2017 (4 years and 4 months)
    Paris, France
    Team Management Channel Marketing Project Management Customer Relations Event Management Innovation Digital Strategies Marketing Customer Success Community Management Digital Communication

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Education

  • Master in International Marketing and Commerce
    ESCE
    2015
  • MOOC on Effectuation
    EM Lyon
    2014
    Validé 46/50

Skill set

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