Freelancer profile translated to English.

Description

Senior Product Designer and UX/UI with over 6 years of experience in defining and optimizing high-impact digital products in key sectors such as Finance (Digital Wallets), Logistics, and Services. Successfully led solutions for mobile applications with millions of active users.

My experience covers the end-to-end design cycle, from research (Heuristic Analysis, Benchmarking) and Information Architecture to High-Fidelity Prototyping (Figma) and the definition of performance metrics. I am highly proficient in user-centered problem-solving, consistently aligning design with strategic business objectives. I excel at presenting solutions to stakeholders, collaborating with multidisciplinary teams, and mentoring junior designers. I bring my innate curiosity and strategic thinking to every project to uncover the "why" and deliver measurable value to the product.

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

Globant (Transformación digital y soluciones tecnológicas)
SR. UX DESIGNER | PRODUCT DESIGNER
December 2020 - Today (5 years and 8 months)
Analyze business needs and user pain points during feature design. Conduct research, benchmarking, heuristic analysis, and Design Thinking techniques for ideation. Create flowcharts, wireframes, user flows, and prototypes using Figma.
• Collaborate with Business Analysts to meet specifications.
• Validate the feasibility of design solutions with development teams.
• Present solutions to stakeholders, incorporating feedback into the product.
• Define metrics for tracking feature performance by creating events at critical touchpoints.
• Mentor junior UX Designers, guiding their professional growth.
Figma User Experience Design User Flows User Testing Benchmarking and Competitive Analysis
America Virtual
UX/UI DESIGNER
August 2019 - November 2020 (1 year and 3 months)
Argentina
• Optimize the user experience for the Argentine government's tax redemption platform targeting large taxpayers (AGIP).
• Collaborate closely with Business Analysts to ensure design functionality was fully aligned with core business objectives and legislation.
• Develop and implement a scalable UI Kit and Design System from scratch.
• Build high-fidelity interactive prototypes to effectively communicate complex solutions to stakeholders for approval.
IPG Mediabrands (Red global de agencias de medios)
SR INTERACTIVE PRODUCER
June 2018 - July 2019 (1 year and 1 month)
Argentina
• Key member of the digital production team, creating high-impact communications and assets for a diverse client portfolio including Banco Supervielle, Unilever, Neutrogena, ExxonMobil, and Topper.
• Develop code and design high-performance marketing emails and landing pages, optimizing for responsiveness and conversion.
• Create and adapt campaign materials such as static/dynamic banners and social media assets.