Freelancer profile translated to English.
Back to original languageAbout Arianna
I am Arianna, a digital marketing specialist with over 6 years of experience combining strategy, creativity, and data to achieve real results. I have worked in both agencies and in-house teams for global brands, as well as a freelance consultant for entrepreneurs, clinics, and educational platforms.
📌 How can I help you?
✅ Meta Ads (Facebook/Instagram) and Google Ads: campaigns from scratch, optimization, and scaling
✅ Conversion Funnels: from acquisition to retention
✅ UGC Ads, creatives with FOMO, PAS, and emotional angles
✅ Persuasive and conversion-focused copywriting
✅ Content strategy by funnel stage (TOFU–MOFU–BOFU)
✅ Basic SEO, keyword research, and cluster structure
✅ Email automation (Mailchimp, Hubspot, ActiveCampaign)
🎯 My approach is clear: maximize your budget with campaigns that actually convert, while providing a strategic perspective that connects each action with a business objective.
I have worked on international campaigns (90% in global markets), both B2C and B2B, including sectors such as education, health, wellness, SaaS, and digital products.
Spanish
Native or bilingual
Italian
Conversational
French
Conversational
Can work on-site
Madrid (up to 50km)
Experience
- Freelance (UpWork)Digital Marketing Strategist | Communication & Growth ExpertSeptember 2023 - Today (2 years and 9 months)Created engaging content for websites, blogs, and social media, increasing traffic and conversions by 30%. Developed and executed social media strategies tailored to buyer personas, enhancing brand visibility and engagement by 40%. Managed and optimized social ad campaigns on various platforms, lowering CPA by 10% and increasing ROI by 15%.
- IE UNIVERSITYDigital Marketing SpecialistJuly 2021 - September 2023 (2 years and 2 months)Managed and optimized social media campaigns on Facebook, Instagram, LinkedIn, and other platforms, increasing traffic and conversions by 30%. Developed digital marketing strategies to gain leads and advance them down the conversion funnel, enhancing brand visibility and engagement by 40%. Liaised with agencies and 3rd party partners to brief campaigns, achieving leads and candidates for various programs, lowering CPA by 10% and increasing ROI by 15%.
- STARBRANDDigital Marketing SpecialistFebruary 2021 - July 2021 (5 months)Development of digital media strategies tailored to the client's needs. To build and set up marketing campaigns in different platforms like Facebook Ads, LinkedIn Ads, Google Ads, Twitter Ads. Budget distribution. Monitoring and optimising campaigns. Keywords research. Audience research. SEO consulting. Community management.
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Education
- English Language and Literature/LettersUNIVERSITY of CAMBRIDGE2025English Language and Literature/Letters
- Bachelor of ArtsHult International Business School2012Bachelor of Arts •