Freelancer profile translated to English.

Description

#ReadytoHelp

Graduated from ESCP, I have over 20 years of experience in marketing strategy, communication, and user experience, with a "user-centric" approach.

In my role as a consultant, I support my clients in building their brand, their products, and their digital platforms, ensuring consistency across all touchpoints in a constantly evolving ecosystem that integrates the requirement of social and environmental responsibility.

Through my experiences, I have developed varied sector-specific knowledge on diverse target audiences, with the common thread of being able to adopt the user's perspective (insight) to understand friction points and areas for improvement in order to provide meaningful solutions through a simple and enjoyable experience.

My entrepreneurial experience has given me the boldness, perseverance, and team management skills to see objectives through to completion, also capitalizing on collective intelligence.

Whether in the design, development, or deployment phase, my approach integrates strategy and implementation for operational support focused on results, serving the idea, innovation, and meaning.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 10km)

The C Agency
Consultant
CONSULTING AND AUDITS
September 2019 - Today (6 years and 9 months)
Paris, France
THE C AGENCY – PARIS
Consultant in Strategy, Marketing & Communication and Project Management
- Brand Strategy: Support for building brand platforms to define a differentiating, engaging positioning and create a foundation for project deployment.
- Digital Platform and Product Manager: Steering the development of digital platforms (web and app) to optimize user experience, consistency with the brand's mission, and strategic priorities. Managing internal and external designers and developers according to resources using tools like Trello, Slack, Figma, InVision, etc., depending on the client.
- Marketing & Communication: Support for developing 360° campaigns to ensure consistency of touchpoints throughout the customer journey. Managing service providers according to needs and resources: creative and digital agencies, social media, SEO, SEA, events, PR.
- Storytelling and English Coach: Coaching for public speaking in English, whether for a pitch, a presentation, or a meeting, with the aim of breaking down language barriers and communicating with ease to convey key messages convincingly and impactfully.

Examples of assignments
- Pousses.paris (platform from Paris Initiative Entreprise): Brand positioning and architecture, user journey (dual target; support structures and companies). Steering an upgrade of the UX and external communication with a call for tenders for the digital platform.
- Twinkle Twinkle (creative communication agency): Brand strategy for 360° deployment (clients and tenders)
- Nestlé: Screening of 40 studies to identify consumer insights and market opportunities for the development of innovative concepts (Nestlé Water).
- Group 3C (coaching): individual coaching for public speaking and storytelling in English.
Marketing Communication Strategy Digital Communication Product Management
Clem
Marketing Director & Product Owner
TRANSPORTATION
June 2016 - August 2019 (3 years and 3 months)
New York, United States
CLEM’ – NEW YORK
Electromobility operator – web and app platform – B2B2C – 32 employees
Marketing Communication Director & Product Owner
- Brand Identity: Development of the brand platform and 360° deployment (including rebranding campaign, fundraising, partnerships)
- Creation of the marketing department and UX unit: Recruitment of a team and establishment of a "user-centric" culture, implementation of B2B and B2C tools (Newsletters, events, social media, PR...)
- User Journey: Steering the development of a new application, coordination of front-end partners and back-end coordination, using the agile methodology
- US Expansion / Internationalization: Steering the US expansion, managing local stakeholders, for the installation of a demonstrator in Philadelphia
Marketing Communication Strategy Communication Digital Communication international development Project Management Team Management Social Media