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Ariane WernerAW

Ariane Werner

Storytelling, Narrative Communication, Production

€500/day
Hamburg, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ariane

I develop journalistic content and formats for audio, podcasts, video, TV, and social media. My strength lies in narrative development. I approach content dramaturgically and explain complex topics comprehensibly – whether in 60 seconds or 60 minutes.

My background in political science and my experience in crisis communication shape my perspective on societal developments and the impact of communication. I think journalistically, contextualize complex issues, and know how content can be effective, even in sensitive contexts.

I work for media companies, production firms, and corporations. This includes projects for BILD, SPIEGEL TV, public broadcasters, as well as companies in the energy and technology sectors.
  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Hamburg (up to 50km), Berlin (up to 50km)

Experience

  • Kunden
    Concept Developer/ Author and Videographer
    PRESS AND MEDIA
    December 2022 - Today (3 years and 6 months)
    Hamburg, Germany
    Journalistic research and productions for audio, podcast, and TV formats. Author and dramaturgical developer of the BILD crime podcast „Tatort Deutschland“ as well as research and implementation of international TV productions, including for Spiegel TV and „Die größten Geheimnisse der Welt“.

    Additionally, advising companies on content formats, editorial processes, and digital communication.
    Storytelling Podcast Scripting TV Project Management
  • Axel Springer SE
    Editor for Video and Digital Formats
    FILM AND AV
    April 2015 - November 2023 (8 years and 7 months)
    Development and production of journalistic video formats for BILD's digital offerings.

    Responsible for concept, editing, filming, and implementation of formats for Facebook and other platforms, as well as for video promotions and trailers. Involvement in the expansion of new video and social media offerings with reach in the millions.
    TV Video Production Video Editing Storytelling
  • Ebay
    Video Producer
    E-COMMERCE
    November 2019 - November 2022 (3 years)
    Berlin, Germany
    Responsible for the conception and implementation of video productions in eBay's European marketing environment.

    Development of formats, scripts, and storyboards for different target audiences, as well as planning and managing productions from concept to publication. Collaboration with international teams and support of digital campaigns.
    Brand Strategy Video Editing Concept Development Style Guide Video Production

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Education

  • Degree in Political Science
    Freie Universität Berlin
    2009

Skill set

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