About Ariane
- **Lead Gen & Paid Ads**: Google Ads, LinkedIn & Meta Ads, cold emailing, SEO
- **Marketing Automation**: HubSpot, Pardot, Marketo, MailerLite, GoHighLevel
- **Growth Marketing**: Advanced nurturing, funnel content & optimization, automation workflows
- **Web**: Webflow website creation and ultra-optimized landing pages
- **Tools**: GoHighLevel (GHL), Podia, Notion, MailerLite, Zappier, Webflow, Pardot, Marketo, System io, Hubspot, Funnelytics...
- +300% ROI on Meta Ads campaigns
- CPL reduced by 35% on large-budget Google Ads campaigns
- Pardot + Salesforce, Hubspot, GoHighLevel (GHL) integration for automated scoring
- Complex automation workflows for qualified lead gen
- Creation of evergreen webinars (participation rate >45%)
French
Native or bilingual
English
Fluent
Experience
- love intelligence
On Malt
CRM Migration & Marketing AutomationEDUCATION AND E-LEARNINGFebruary 2026 - May 2026 (2 months)For Love Intelligence, I assisted the team in a complete redesign and structuring of their CRM and marketing automation ecosystem around HubSpot and GoHighLevel.The project included data migration, reorganization of existing workflows, and optimization of marketing management to create a more fluid, scalable system suited for a high-volume lead business.Actions taken:- CRM audit and restructuring,
- Migration and cleaning of a database of over 40,000 contacts,
- Optimization of segmentation and pipeline management,
- Recreation and optimization of about ten automated workflows,
- Setup of email sequences and nurturing scenarios,
- Team organization and management of access/users,
- Connection of external tools and automations (webflow, typeform, facebook ads, etc.)
- Optimization of lead tracking and conversion funnel,
- Implementation of dashboards and KPI monitoring,
- Strategic recommendations to improve system performance and scalability.
This mission helped structure a more robust, automated, and manageable CRM environment to improve prospect tracking, operational management, and overall marketing performance. - MICRODON
On Malt
CMO / Fractional Growth Marketing MissionBANKING AND INSURANCEJanuary 2026 - May 2026 (4 months)Paris, FranceFor Microdon, I assisted the team with CRM structuring and marketing automation via HubSpot.The objective was to streamline lead follow-up, improve existing automations, and enhance the operational efficiency of marketing actions.Actions taken:- HubSpot optimization and setup,
- Structuring of marketing workflows and automations,
- Improvement of contact tracking and CRM segmentation,
- Creation and optimization of email sequences,
- Integration and verification of connected tools,
- Strategic guidance on marketing and sales organization and processes
- Operational support and continuous improvement recommendations.
- Implementation and optimization of marketing management dashboards
- Tracking and centralization of key KPIs,
This mission helped consolidate the marketing organization and improve the fluidity of lead and automated action management. - Juicy MarketingDigital Marketing ExpertSeptember 2024 - Today (1 year and 9 months)Chartres, FranceAt Juicy Marketing, we don't sell a miracle method.We design and manage scalable, automated, and profitable acquisition systems tailored for ambitious companies.I act as an outsourced CMO to support B2B companies, startups, scale-ups, SaaS providers, and digital trainers in their growth.What I implement:
- Evergreen Funnels (VSL, masterclasses, lead magnets, sales pages, webinars)
- Managed Ad Campaigns (Google Ads, Meta, LinkedIn) with A/B testing
- **Automations & CRM**: nurturing, segmentation, behavioral scoring
- Webflow Sites conversion-oriented (landing pages, SEO, tracking)
- Management Dashboards to track KPIs, prioritize, and scale
My Approach:- Strategic Clarity: We align your offer, funnel, personas, and messaging
- High-Performance Execution: Optimized funnel, profitable ads, well-oiled automation
- Continuous Management: Agile action plan, tracked KPIs, automated follow-ups
**Goal**: Help you sell every day, without relying on launches or social media. You gain predictability, peace of mind, and efficiency.
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Education
- MASTER IN BUSINESS DEVELOPMENT, MARKETING AND DIGITAL MEDIANOVANCIA BUSINESS SCHOOL PARIS2016Gestion de projets: - Développement d'un site e-commerce pour une start-up - Création d'une application pour tablette UX / UI Design pour Galeries Lafayette - Conseils pour une entreprise (business plan) - Gestion des produits pour une entreprise industrielle
Certifications
- Google Digital WorkshopsGoogle2018
- TOEIC 850TOEIC2016