Freelancer profile translated to English.
Back to original languageAbout Ariane
Eleven years of experience in marketing as a product manager or digital marketing project manager. I am used to organizing website and product launches and supporting companies in their growth: brand establishment, product knowledge, digital marketing, communication campaigns, growth hacking, KPI monitoring and analysis.
An ESCP-Europe graduate, I have worked for fintech companies (alternative payment methods) and as an entrepreneur. I am also used to working in teams and internationally as I speak fluent English.
MY EXPERTISE:
√ Marketing Strategy: branding / brand awareness, communication campaigns,
√ Digital Marketing: SEO, SEM, Content Creation including blog, Community Management, Emailing, Google Analytics, Google Tag Manager
√ Project Management: analysis, needs definition, specifications, brief, budget & planning management, coordination, testing, correction
√ Product Marketing: marketing plan, product definition, marketing mix, sales / communication materials, KPI analysis, product evolution
I work with complete confidence and transparency!
I am at your disposal to understand your objectives and what your project needs: I will adapt your digital communication accordingly.
Do you have a project to entrust to me? Let's talk about it!
French
Native or bilingual
English
Native or bilingual
German
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- DrouotDigital Project ManagerFebruary 2018 - September 2021 (3 years and 7 months)Creation of the new website www.gazette-drouot.com- Traffic: +40%- Subscriptions +20% 1. Project conception: interviews, needs analysis, functional specifications, work packages, deliverables 2. Project strategy: graphic redesign, highlighting a new offer of content and services, UX and SEO improvement 3. Project management: coordination with agencies, budget and schedule monitoring, deliverable validation, acceptance testing 4. Post-production monitoring: training, documentation, KPI analysis Agile / Scrum project management mode
- Méno RebelleFounder @Méno RebelleAugust 2021 - Today (4 years and 10 months)Paris, France- Corporate training on menopause- Information and testimonials
- La ménopauseBloggerApril 2016 - Today (10 years and 2 months)Creator of www.lamenopause.fr and @la_menopause on Facebook and Instagram Education on menopause Breaking the taboo Scientific and testimonial content for informed decision-making
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Education
- MEB in International Management (now MBA), International ManagementESCP Business School2009MEB in International Management (now MBA), International Management
- Master1, International Marketing and NegotiationsUniversité catholique de Lille2006Master1, Marketing international et négociations
Certifications
- Around FintechCFTE2017