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Ariane ModerAM

Ariane Moder

Brand Strategy & Creative Expert

€620/day
4 projects
Paris, FR
8-15 years

Average response time: 1 hour

About Ariane

Creative strategist with 10+ years of experience in fast-growing organizations with strong human-centered stakes, from strategy to execution.

I am deeply moved about meticulously understanding complex environments with key stakeholders, so audiences can truly connect.

I supported the growth of Nightline France during COVID, one of France’s leading mental health organizations, and I now work as a brand consultant with medtech startups including Winnove Medical, as well as purpose-driven brands such as Violette & Co.

Lecturer at Gobelins School, Paris.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Nightline France
    Brand Lead & Head of Communications
    HEALTH AND WELLNESS
    January 2019 - January 2022 (3 years)
    Paris
    → Defined an innovative brand positioning as part of the board committee during rapid growth and COVID crisis
    → Built the digital mental health communication strategy from scratch (website and social media)
    → Recruited and led a team of 6 communications professionals producing large-scale awareness content
    → Collaborated with doctors, therapists, and researchers on a sensitive public health topic
    → Conceived and managed campaigns with budgets up to $90K, and partnerships reaching 2M+ young adults annually (18–24)
    → Ensured the physical and digital geographic rollout of local branches across France.
    → Developed ambassador programs, spokesperson messaging, and strategic partnerships, including TikTok France
    Branding Direction créative Direction artistique Stratégie de communication Management d'équipe
  • Orchard ID
    Associated Creative Director
    DIGITAL AND IT
    January 2018 - January 2019 (1 year)
    Paris, France
    → Introduced methodologies enabling end-to-end brand approaches
    → Managed client relationships and projects, generating €110K+ in new business
    → Defined brand objectives and client expectations upstream of execution, in collaboration with product and development teams
    Stratégie de positionnement Branding & Identity Direction créative Gestion de projet Développement commercial
  • Freelance
    Creative Designer
    DIGITAL AND IT
    January 2013 - July 2014 (1 year and 6 months)
    → Contributed to brand identity systems and campaign execution within established strategic frameworks
    → Developed a strong understanding of production constraints, cross-functional workflows, and large-scale brand deployment for clients such as Nespresso, KPMG, and VINCI
    Branding & Identity Identité visuelle Graphisme Charte graphique

Reviews

5.0

Out of 3 ratings

VA

Violette And Co

Violette and co

Reviewed on 8/28/2023

Ariane nous a accompagné pour penser au mieux notre positionnement de marque et refaire notre charte graphique. Notre collaboration s'est très bien déroulée. Ariane est très rigoureuse, force de proposition et tient très bien ses délais. Nous sommes ravies du résultat ! Merci L'équipe de Violette and Co
C

Catherine

L'Académie du Newbiz

Reviewed on 1/31/2023

J’ai fait travailler Ariane de nombreuses fois lorsque j’étais Directrice Générale de Grenade&Sparks, pour des clients qui nous confiaient en conseil leur stratégie globale de communication, comprenant du branding. L’agence étant spécialisée en pub et social média, Ariane nous a accompagné sur la partie branding pour des clients tel que Agediss, Wardy, CNCEF …. C’est tout naturellement que j’ai fait appel à elle pour créer l’identité visuelle de ma nouvelle structure l’Académie du Newbiz. formations au Newbiz pour les agences de communication. J’apprécie particulièrement l’intelligence intuitive d’Ariane, mêlée à une très bonne direction artistique et une méthodologie de travail sans faille. Cette méthodologie permet de concevoir une identité graphique pas à pas, de s’approprier les éléments de langages de la marque et de faire la différence. Merci Ariane, you rock !

Recommendations

FU
FU
Former user and 1 other person have recommended Ariane

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Certifications

  • Master 2 (M2) degree in Design and Visual Communications
    EPSAA - L'école d'art publique de la Ville de Paris
    2012
    https://epsaa.fr/
    Figma Art Direction Illustration Digital communication Graphic Design Print communication Adobe Creative Suite Typography

Skill set (24)

Categories