Freelancer profile translated to English.
Back to original languageAbout Ariane
Founder of EKHO Agency (independent creative agency rooted in culture) • Grand Prix de l'Influence 2025 • €160M+ generated for luxury, beauty, fashion, and culture brands
I advise marketing, communication, and brand management on 360° strategy, influence, and cultural activation.
In 6 years, I founded and led EKHO Agency (Paris, operating in 12 European markets).
My teams have delivered +200 campaigns and generated over €160M in revenue.
I work as a freelancer on one-off or recurring assignments, in parallel with my role as founder, for brands that need an external, senior, structured, and operational perspective.
Three areas of intervention:
1. Strategy & Brand Platform
2. Creative Recommendation & Direction
3. Operational Steering & Client Management
Clients:
L'Oréal Luxe, Chanel, Jean Paul Gaultier, Prada, Clarins, Aesop, Coty, Puig, Montblanc, Nina Ricci, Armani Beauty, Garnier, Biotherm, Rochas, Dessange, Sephora, Levi's, Maje, Sandro, The Kooples, Lacoste, H&M, Zalando, Calvin Klein, Napapijri, Birkenstock, Comme des Garçons, ReebokSport & OutdoorAdidas, Salomon, Reebok, PSG, Decathlon, Back Market, Meetic / Match Group, Even, Meta, Dinh Van, LU, Cointreau, G.H. Mumm, Glenfiddich, Apéricube, Mouton Cadet, Campari...
Ubisoft, Blizzard, Paramount...
Soft skills:
Senior presence with C-levels and marketing directors
Operational management of demanding clients
Coaching of internal teams (marketing, comm, BD)
Direction of creative committees and strategic reviews
Mediation between brands and partner agencies
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- Ekho AgencyFounder - Parisian Creative AgencyDIGITAL AND ITOctober 2023 - Today (2 years and 10 months)Paris, FranceIndependent 360° creative agency, founded in Paris and active in twelve European markets, whose signature consists of orchestrating experiences rooted in culture rather than simply producing advertising campaigns. Designed to meet contemporary brand challenges — audience fragmentation, content saturation, demand for cultural proof — it combines five complementary expertise areas: creative strategy and brand platform construction, influence and celebrity marketing, event activations and IRL stunts, content production and art direction, and social media, PR, and media steering.
- Makerz Agency.CEO & Co-founderJanuary 2021 - Today (5 years and 7 months)Paris, FranceWe are a social media agency willing to help brands make a positive impact & guide the new generation into the future
- YouWhoCEO & Co-founderJanuary 2021 - Today (5 years and 7 months)Paris, FranceDon't stay silent on issues that matter to you - take action for a positive impact with YouWho, a social mobilization app!
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Education
- Master's Degree in Marketing, Communication, and AdvertisingIPAG2013Master 2, Marketing, Communication et Publicité