Freelancer profile translated to English.
Back to original languageAbout Ariane
Looking for a freelance Growth & Acquisition specialist who can turn your ad budgets into measurable growth?
👉 My role: to ensure every euro invested generates revenue.
🚀 ESSEC graduate, formerly at Meta, PayFit & Luko.
💸 Managed ad budgets > €2.5M per year (Meta, Google, LinkedIn).
✅ Led 20+ successful Meta Ads audits and strategies.
🦄 Experience in scale-ups and supporting early-stage startups.
🎓 Data-driven, pragmatic, and ROI-oriented approach
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Many companies launch acquisition campaigns without a clear vision of the customer journey or true return on investment.
My approach is simple: **I transform your advertising campaigns into a sustainable growth engine**, thanks to a data-driven approach.
👉 I don't just optimize media; I analyze the entire funnel (acquisition, conversion, retention) to builda scalable and profitable acquisition strategy.
Here are the services I most often provide:
1. Comprehensive audit of your acquisition campaigns (Meta, Google, LinkedIn).
2. Growth Strategy: multi-channel experimentation plan.
3. Creation and management of profitable acquisition strategies.
4. Setup of funnels & tracking (GTM, GA4).
5. Go-to-market for startups (from 0 to your first 100 customers).
6. ROI-oriented reporting
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💌 Contact me now to discuss your acquisition challenges: I'm very responsive!
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Italian
Basic
Remote only
Primarily works remotely
Experience
- GoPetSitGrowth ManagerJuly 2025 - Today (1 year and 1 month)Montpellier, FrancePlatform connecting PetSitters with pet owners.My role:Define and implement GoPetSit's paid acquisition strategy.My actions:
- Benchmark and creative recommendations
- Set up a PetSitter recruitment campaign on Meta prior to GoPetSit's official launch (Leadforms)
- Set up acquisition campaigns for PetSitters and pet owners
- Implement CRM (Brevo) and initial nurturing strategy milestones
Results:+400 Meta leads generated and +250 sign-ups in one month of campaign. - MetaClient Solutions ManagerSOCIAL NETWORKSAugust 2023 - November 2024 (1 year and 3 months)Paris, FranceMy role:Digital marketing strategy consulting for clients in the financial and B2B industries, managing a portfolio of €50M in annual revenue from 20+ clients.My actions:
- Build and manage relationships with external stakeholders (advertisers, marketing agencies, creative agencies)
- Collaborate with cross-functional teams to facilitate the implementation of Meta solutions for advertisers and drive business growth
- Identify opportunities with advertisers and manage complex projects
- Participate in external events as a speaker
Results: +17% YoY growth in my client portfolio. - PayFit FrancePerformance Marketing ManagerSOFTWARE PUBLISHINGSeptember 2021 - July 2023 (1 year and 11 months)Paris, France▪ Creation and execution of paid acquisition campaigns with a budget of over €2.5 million per year.▪ Partnership with Tech, Sales, Content, Product Marketing, and Design teams to create relevant and effective campaigns.▪ Implementation of an A/B testing culture to improve audiences, messaging, and user experience.▪ Collaboration with the partnership team to drive online acquisition through co-marketing initiatives.
Recommendations
LS
+1
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Education
- Grande Ecole Program - MSc in Management, ManagementESSEC Business School2020Programme Grande Ecole - Msc in Management, Management
- Master of ScienceUniversità Bocconi2019Master of Science - Msc in management
Certifications
- Web Tracking & AnalyticsLe Wagon2024