Freelancer profile translated to English.
Back to original languageAbout Ariana
Social Media & Influence Strategist
Freelance Marketing, with experience in agencies, startups, and large corporations on social media, influence, partnerships, and 360° campaigns.
- Social Media & content strategy (Instagram, TikTok, Facebook, Pinterest)
- Influence marketing & UGC (casting, campaign management, performance)
- Brand partnerships & co-branding
- 360° campaigns (digital, influence, offline)
- Management of marketing projects focused on acquisition & awareness
Available for freelance missions in influence marketing and brand development.
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- BoltMarketing SpecialistTRANSPORTATIONSeptember 2024 - Today (1 year and 11 months)Paris, France
- Managed end-to-endmarketing strategyacross6channels: social media, influence, OOH/DOOH, events, brand partnerships, and lifecycle communications.
- Campaigns generating an average of 7M impressions (up to 10M in less than 2 weeks).
- Managedinfluencer campaignswith 2-3 influencers activated per campaign for 4 quarterly campaigns, including end-to-end UGC production (up to 30 assets/month).
- Developed a portfolio of15+ brand partnerships(Hoka, Lidl, HelloFresh, ClassPass, Skiset, etc.), including negotiation and contracting.
- SupportedOOH/DOOH campaignswith JCDecaux in Parisian **airports**.
- Served as a marketing partner tooperationsteams: translating business objectives into campaigns, monitoring budgets, media performance, and partnership opportunities.
- Designed and executed **brand events**, from concept to completion.
- SavenciaSocial Media & Influence ConsultantAGRICULTUREJanuary 2024 - June 2024 (6 months)Viroflay, France
- Advised onsocial media strategyfor4+brands (Caprice des Dieux, RichesMonts, Bresse Bleu, quiveutdufromage.com) on Instagram, Facebook, Pinterest, YouTube, and TikTok.
- Managedinfluencer campaignsfrom start to finish: casting, briefs, contractual negotiation, and performance analysis.
- Launched Bresse Bleu's first influence campaign, achieving significant results.
- Oversawdark ads strategyandmedia plan validationin collaboration with the agency (Havas).
- Analyzedpost-campaign performanceand conducted bi-annual reviews (ROI measurement via BLS & LiveRamp studies).
- SO BANGSocial Media & Advertising Project ManagerSOCIAL NETWORKSJanuary 2022 - September 2023 (1 year and 8 months)Paris, FranceClients: Moët Hennessy, Twinings International, Lissac, Ixina, Urgo
- Managedsocial media content production and publicationfor over5clients simultaneously, including daily posts for Ixina and 5 posts per week for Moët Hennessy.
*Managed the localization and productionof Twinings'TV/CTV/YouTube campaignacross4markets (USA, Canada, Nordic countries, Japan), coordinating with the production agency, reshoots, post-production, music, and talent rights.- Managedinfluencer campaignsfrom start to finish: casting, photoshoots, and editorial planning.
- Contributed tostrategic recommendationsfor pitch responses.
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Education
- Master 2 Digital Transformation & StrategyISCOM PARIS2023Master 2 Transformation & Stratégie Digitale - Spécialisée en Business & Digital Marketing
- Creative Business - ErasmusHogeschool Utrecht2020Creative Business