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Ariadna GinerAG

Ariadna Giner

Social Media Manager & Content Creator UGC

€150/day
Barcelona, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ariadna

Social media manager with over 5 years of experience in developing social media strategies (mainly on Facebook, Twitter, Instagram, LinkedIn, and TikTok). Develops strategies from both a marketing and business perspective. I feel prepared to reach a new professional level and, at the same time, demonstrate my leadership and project management skills to strengthen the company.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • Catalan

    Native or bilingual

Can work on-site
Barcelona (up to 50km)

Experience

  • Content Creation
    Content Creator & UGC
    January 2025 - Today (1 year and 5 months)
    As a content creator and UGC creator, I develop strategic and aesthetic visual content for brands in sectors such as beauty, lifestyle, travel, wellness, and fashion, helping them connect with their audience and reinforce their digital identity.

    Main responsibilities:

    Authentic UGC content creation: review videos, product demonstrations, storytelling, lifestyle, and aesthetic content for paid and organic campaigns.

    Complete content production: conceptualization, scriptwriting, recording, editing, and final delivery.

    Development of creative ideas aligned with each brand's personality.

    Content optimization for TikTok, Instagram Reels, and ads.

    Collaboration with marketing teams, social media managers, and agencies.

    Management of campaigns with brands as a creator: deliverables, timings, briefing, and results.
  • Vertice
    Social Media Manager
    June 2022 - Today (4 years)
    I currently create content autonomously, develop and implement social media strategies, curate content from creative ideas to their development, interact with the audience, monitor and manage comments,
  • Meliá Hotels International
    Community Manager
    TRAVEL AND TOURISM
    June 2022 - February 2024 (1 year and 8 months)
    I managed the social media strategy for Meliá Villaitana, one of Meliá Hotels International's flagship hotels, focusing on enhancing its digital presence and reinforcing its positioning as a premium destination.

    Main responsibilities:

    Planning and execution of content strategy on Instagram, Facebook, and TikTok.

    Creation, editing, and publication of visual content (photo + video) aligned with brand identity.

    Management of the editorial calendar and coordination with different departments (marketing, F&B, events).

    Real-time coverage of hotel experiences, activities, and events.

    Metrics analysis and report generation to optimize performance.

    Community management: community engagement, message and comment management.

    Collaboration with photographers, videographers, and influencers to generate engaging content.

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Education

  • Social Media Strategist Course
    IM DIGITAL BUSINESS SCHOOL
    Curso de Social Media Strategist
  • DEGREE IN CRIMINOLOGY AND PUBLIC PREVENTION POLICIES
    Universitat Pompeu Fabra
    2020
    GRADO EN CRIMINOLOGÍA Y POLÍTICAS PÚBLICAS DE PREVENCIÓN

Skill set (11)

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