Arham Haryadiavianto

Our digital growth ambition for Ginee was expanding, but organic visibility, audience acquisition, and SEO foundation were not yet mature enough to support scalable growth and stronger brand positioning.

As the SEO Manager, I was brought in to build a scalable SEO function that could increase organic visibility, strengthen brand positioning, and support digital marketing in building an audience pool.

I built the SEO team from the ground up and trained members from zero while establishing SEO SOPs to standardize execution. I conducted web audits and keyword research to identify search opportunities and technical gaps, then developed a content marketing framework aligned with search intent and growth objectives.

The SEO foundation became operational with a structured team, documented workflows, and content planning system that supported stronger organic growth momentum, improved search visibility, and helped digital marketing expand its audience pool.

Our communication and digital content initiatives needed stronger search alignment and audience insight, but content and marketing efforts still required clearer SEO and research driven direction to maximize visibility and communication impact.

As the Content & SEO Advisor, I was brought in to support marketing and communication strategy through SEO research, audience insight, and content advisory.

I advised the marketing and communication team by conducting research to identify audience behavior, search opportunities, and content direction. I provided SEO and communication guidance to help align messaging, content planning, and digital visibility with audience intent and business objectives.

The engagement created a stronger research based foundation for content and communication decision making, helping teams align digital messaging with audience demand and SEO considerations.

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