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Areski BachaAB

Areski Bacha

Expert Salesforce - Ops & CRM Admin (Apex, LWC)

€700/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Areski

Specialized consultant in structuring andperformance management**, I help companies implement **reliable, actionable, and decision-oriented reporting systems.

I work across the entire data chain, from needs assessment to insight delivery, with one goal: to transform data into concrete performance levers.

Areas of intervention:
  • Audit & scoping: analysis of business needs, identification of data sources and management challenges
  • KPI definition: structuring relevant indicators aligned with business objectives
  • Database construction: data cleaning, structuring, and validation (CRM, business tools, exports)
  • Reporting & dashboarding: creation of clear, automated, and decision-oriented dashboards
  • Performance analysis: identification of trends, actionable recommendations, and optimization support
Approach:
  • Results and decision-making oriented
  • Automation for efficiency gains
  • Simplicity and clarity of delivered tools
  • Cross-functional collaboration with business teams
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Zenchef
    Revenue Operations Manager
    SOFTWARE PUBLISHING
    May 2023 - December 2025 (2 years and 7 months)
    Paris, France
    Revenue Analysis
    • Definition of key performance indicators (KPIs)
    • Design of dashboards and reporting tools
    • In-depth performance analysis
    • Development of forecasts to support strategic decision-making and optimize results
    Strategic Projects
    • Management of initiatives such as One Piece Flow (lean management)
    • Implementation of self-onboarding processes
    • Implementation of business tools
    • Management of a major CRM data migration project
    Operations Management
    • Supervision of operational processes and team performance
    • Ensuring efficiency, consistency, and alignment with revenue goals
    Technological Integration
    • Development of solutions on Salesforce (Apex and Lightning Web Components - LWC)
    Salesforce CRM Apex Automated Reporting Revenue Operations
  • Freelance
    Sales Operations
    SOFTWARE PUBLISHING
    November 2022 - May 2023 (6 months)
    Paris, France
    CRM Optimization & Sales Automation
    • Improvement and structuring of CRM systems
    • Implementation of sales stack automations to increase workflow efficiency
    Sales Performance Analysis
    • Creation of dashboards and reports for KPI tracking
    • Providing actionable analysis and recommendations to improve performance.
    CRM Pipedrive Google Sheets Automation Microsoft Excel
  • Kannelle
    Sales Analyst and Lead Gen Manager
    SOFTWARE PUBLISHING
    January 2021 - October 2022 (1 year and 9 months)
    Paris, France
    Lead Generation
    • Lead acquisition management, from scraping to email campaign setup
    • Content writing (copywriting) and creation of automated sequences
    • A/B testing to optimize performance
    Sales Operations
    • Integration and management of sales tools
    • Workflow automation (Zapier, Intercom, Klenty)
    • Creation of CRM dashboards for management, analysis, and forecasting
    Enablement & Reporting
    • Training teams on tool usage
    • Resolving operational issues
    • Production of weekly and monthly reports with actionable recommendations
    Lead Generation CRM Automation Pipedrive Data Analysis

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Education

  • Master's degree
    ParisSaclay'sUniversity
    2021
    Master's degree
  • Bachelor's degree
    SorbonneUniversity
    2020
    Bachelor's degree

Skill set

Categories