About Ardal
German
Native or bilingual
Turkish
Native or bilingual
Kurdish
Native or bilingual
English
Fluent
French
Basic
Experience
- Werk von Morgen GmbHInterim Manager — AI, Marketing & SalesDIGITAL AND ITAugust 2019 - Today (7 years)Cologne, GermanyInterim Manager & Architect for AI, Marketing, and Sales.I solve customer acquisition, employee acquisition, and visibility – strategically and AI-automated.AI Architecture & Automation• Built marketing, sales, and service as an orchestrated team of specialized AI assistants – each a "digital department head" with quality and approval controls.• 100+ ready-to-use AI building blocks, connected to 15+ systems used daily (HubSpot, Monday, Google Workspace), orchestrated via no-/low-code.• Implemented sales & marketing automation: HubSpot CRM and pipeline operating for around a dozen clients (lead routing, deal pipeline, ABM, reporting).Customer Acquisition & Strategic Online Marketing• Performance campaigns (Google, Meta, LinkedIn) for SMEs to corporations – from strategy to creatives to cost control.• Account Based Marketing for B2B: target customer selection, role-specific messaging, multi-touch.Visibility: SEO, GEO & Inbound• Built AI Search Visibility (GEO): monitoring in ChatGPT, Perplexity, and Google AI Overviews via defined buyer intent prompts.· Case Trendig (ISTQB): Visibility +110%, core topic from page 3 to 1, in ChatGPT from 1/15 mentions to a fixed recommendation.• Structurally organized SEO & Content with AI support (Brand DNA Framework, systematic audits); inbound as a retainer: pillar pages, topic leadership.Employee Acquisition• Recruiting campaigns including career pages, applicant tests, and onboarding.Creative Direction• Produced campaign and brand content for social, web, and sales with a team of videographers.Interim Management• Built an agency and team from scratch: up to 10 permanent employees plus ~10 freelancers, management through a second tier, full P&L responsibility; 10-12 parallel client budgets, and now working independently as an interim manager after an exit.Clients: Media Markt-Saturn · ERGO · ICL · Adapteo · Farminsect · LoewenCenter· Copecarrt · Trendig
- ERGO Vorsorge / ERGO Versicherung AGSelf-Employed Sales Partner & Building a Sales OrganizationApril 2016 - January 2019 (2 years and 9 months)Karrierecenter Düsseldorf - Berufsförderungsdienst Köln, Cologne, NW, Germany• Built and led a sales organization of up to 50 independent sales partners in direct sales – on a self-employed basis, within a few years.• Advised on provision, private health insurance, asset protection, and investment; new customer acquisition, training, and recruitment of new partners.• Awarded multiple times for sales and development performance (incl. incentive trips).• Most recently, internal further training in marketing (ERGO, Düsseldorf) consciously entered marketing specialization.
- Telefónica Germany (o2)Store ManagerApril 2012 - January 2016 (3 years and 9 months)NGG Region Köln, Cologne, NW, Germany• Started as a commission-based salesperson; deployed as a floater nationwide; awarded multiple times for sales performance.• Promoted to Store Manager due to performance; responsible for several locations (Bergisch Gladbach, Siegburg, Hennef, Bad Godesberg, Bonn).• Focus areas: In-store POS marketing, sales training, personnel and scheduling, B2B offers – leadership through motivation and numbers.
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Education
- Higher education entrance qualification for universities of applied sciencesVocational College Commercial Schools (BKSB)2007Fachhochschulreife
- Eligible for funding business consultingBAFA accreditedförderfähige Unternehmensberatung