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Ardal ToprakAT

Ardal Toprak

Interim Manager — AI, Marketing & Sales

€800/day
Köln, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ardal

I build marketing and sales systems that run without me. As an interim manager, I take responsibility where customer acquisition, visibility, or sales are stagnating – not as a consultant with a slide deck, but as an architect who builds, operates, and then hands over the system.

What I Solve

Customer Acquisition: Performance campaigns (Google, Meta, LinkedIn) and Account Based Marketing for B2B – from strategy to creatives to cost control.

Visibility: SEO and Generative Engine Optimization (GEO). I make brands discoverable in ChatGPT, Perplexity, and Google AI Overviews – through content architecture, schema markup, and citable fact blocks.

AI Automation: Marketing, sales, and service as an orchestrated team of specialized AI assistants, with quality and approval controls in the right places. 100+ AI building blocks, connected to 15+ systems (HubSpot, Monday, Google Workspace).

Sales and Marketing Automation: HubSpot CRM, lead routing, deal pipeline, ABM, reporting.

What I Use to Prove It

Trendig (IT Certification, ISTQB): Visibility +110%, core topic from page 3 to page 1, in ChatGPT from 1 out of 15 mentions to a fixed recommendation. ERGO: +240% leads. Clients include Media Markt-Saturn, ICL, Adapteo, Farminsect, LoewenCenter.

How I Work

I built an agency from scratch – up to 10 permanent employees plus a freelancer network, 10-12 parallel client budgets, full P&L responsibility – and transitioned to the interim role after the exit. For you, this means: You get not only me, but also the tech stack, agency team, and freelancer network behind me if needed.

Typical mandates: 2-5 days per week, remote, from 3 months. Let's talk for 30 minutes – after that, you'll know if it's a fit.
  • German

    Native or bilingual

  • Turkish

    Native or bilingual

  • Kurdish

    Native or bilingual

  • English

    Fluent

  • French

    Basic

Remote only
Primarily works remotely

Experience

  • Werk von Morgen GmbH
    Interim Manager — AI, Marketing & Sales
    DIGITAL AND IT
    August 2019 - Today (7 years)
    Cologne, Germany
    Interim Manager & Architect for AI, Marketing, and Sales.
    I solve customer acquisition, employee acquisition, and visibility – strategically and AI-automated.

    AI Architecture & Automation
    • Built marketing, sales, and service as an orchestrated team of specialized AI assistants – each a "digital department head" with quality and approval controls.
    • 100+ ready-to-use AI building blocks, connected to 15+ systems used daily (HubSpot, Monday, Google Workspace), orchestrated via no-/low-code.
    • Implemented sales & marketing automation: HubSpot CRM and pipeline operating for around a dozen clients (lead routing, deal pipeline, ABM, reporting).

    Customer Acquisition & Strategic Online Marketing
    • Performance campaigns (Google, Meta, LinkedIn) for SMEs to corporations – from strategy to creatives to cost control.
    • Account Based Marketing for B2B: target customer selection, role-specific messaging, multi-touch.

    Visibility: SEO, GEO & Inbound
    • Built AI Search Visibility (GEO): monitoring in ChatGPT, Perplexity, and Google AI Overviews via defined buyer intent prompts.
    · Case Trendig (ISTQB): Visibility +110%, core topic from page 3 to 1, in ChatGPT from 1/15 mentions to a fixed recommendation.
    • Structurally organized SEO & Content with AI support (Brand DNA Framework, systematic audits); inbound as a retainer: pillar pages, topic leadership.

    Employee Acquisition
    • Recruiting campaigns including career pages, applicant tests, and onboarding.

    Creative Direction
    • Produced campaign and brand content for social, web, and sales with a team of videographers.

    Interim Management
    • Built an agency and team from scratch: up to 10 permanent employees plus ~10 freelancers, management through a second tier, full P&L responsibility; 10-12 parallel client budgets, and now working independently as an interim manager after an exit.

    Clients: Media Markt-Saturn · ERGO · ICL · Adapteo · Farminsect · LoewenCenter· Copecarrt · Trendig
    Interim Management AI Marketing Automation Marketing Automation AI Automation Generative Engine Optimization
  • ERGO Vorsorge / ERGO Versicherung AG
    Self-Employed Sales Partner & Building a Sales Organization
    April 2016 - January 2019 (2 years and 9 months)
    Karrierecenter Düsseldorf - Berufsförderungsdienst Köln, Cologne, NW, Germany
    • Built and led a sales organization of up to 50 independent sales partners in direct sales – on a self-employed basis, within a few years.
    • Advised on provision, private health insurance, asset protection, and investment; new customer acquisition, training, and recruitment of new partners.
    • Awarded multiple times for sales and development performance (incl. incentive trips).
    • Most recently, internal further training in marketing (ERGO, Düsseldorf) consciously entered marketing specialization.
  • Telefónica Germany (o2)
    Store Manager
    April 2012 - January 2016 (3 years and 9 months)
    NGG Region Köln, Cologne, NW, Germany
    • Started as a commission-based salesperson; deployed as a floater nationwide; awarded multiple times for sales performance.
    • Promoted to Store Manager due to performance; responsible for several locations (Bergisch Gladbach, Siegburg, Hennef, Bad Godesberg, Bonn).
    • Focus areas: In-store POS marketing, sales training, personnel and scheduling, B2B offers – leadership through motivation and numbers.

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Education

  • Higher education entrance qualification for universities of applied sciences
    Vocational College Commercial Schools (BKSB)
    2007
    Fachhochschulreife
  • Eligible for funding business consulting
    BAFA accredited
    förderfähige Unternehmensberatung

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