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Archana RaiAR

Archana Rai

Marketing Specialist

€150/day
Montpellier, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Archana

Hello, I'm Archana!

Content marketer & community builder based in Montpellier, I help startups and creators produce clear, human, and engaging content — without unnecessary jargon.

With 4+ years of experience (gaming, tech, education, events), I've worked on:
  • multi-format content creation (TikTok, Instagram, LinkedIn, YouTube),
  • community management,
  • editorial strategy,
  • ghostwriting for founders,
  • and brand storytelling.

What I bring:
✓ a modern, fresh, and consistent brand voice
✓ fast, autonomous, and creative execution
✓ content that truly speaks to your audience
✓ an international perspective (India + France)
✓ fluent communication in English and French

I specialize in:
  • Content Creation (posts, carousels, scripts, videos)
  • Founder Ghostwriting (LinkedIn, newsletters)
  • Social Media Management
  • Monthly Content Strategy
  • Brand Kit Setup
  • Community Building (Discord, IG, TikTok)

Available for short, long, urgent, or regular assignments. ✨

Let's talk about your project!
  • French

    Conversational

  • English

    Native or bilingual

Can work on-site
Montpellier (up to 50km)

Experience

  • New Tales
    Content Marketing Intern
    April 2025 - September 2025 (5 months)
    • Defined the brand voice and visual identity of the game Fading Echo across all social and community platforms.
    • Created over 30 pieces of content (videos, visuals, scripts), generating over 9 million views in 6 months through organic and paid campaigns.
    • Contributed to increasing Steam wishlists to over 20,400 via a targeted editorial strategy and cross-functional collaboration with product, creative, and UA teams.
    • Grew the community from scratch: Discord (432 members), TikTok (1.5K), Instagram (555), YouTube (194).
    Community management Content strategy Multi-format content creation community management
  • The Event Studio
    Event Project Manager & Content Strategist
    May 2023 - June 2024 (1 year and 1 month)
    • Organized and managed 20+ events for clients such as Wyld Card, Times Now, Amara Raja, Larsen & Toubro, Aditya Birla, IndusInd Bank, and 24FPS.
    • Created consistent brand narratives for each event, enhancing visibility and participant loyalty.
    • Wrote post-event reports and case studies demonstrating ROI, generating recurring business.
    Event management Client relations & post-event follow-up Logistics coordination & vendor management
  • Humans of Bombay
    Executive Assistant & Talent Manager
    August 2022 - March 2023 (7 months)
    • Grew an influencer's Instagram audience from 113K to 240K (+112%) and LinkedIn by +100K in 8 months.
    • Managed collaborations with 35+ brands (Ted Baker, Allen Solly, Happydent, Intel Evo, BYJU’S, Uber, Capgemini, HSBC, TATA Evo).
    • Negotiated partnerships that saved over €12,000 in campaign costs through strategic deals.
    Talent management & brand relations Partnership & contract negotiation Campaign optimization & reporting

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Education

  • MSc. in Digital Marketing & Omnichannel Strategy
    Montpellier Business School
    2026
    MSC. IN DIGITAL MARKETING & OMNICHANNEL STRATEGY

Skill set

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