Aránzazu Gómez Serrano

Co-founder and responsible for content strategy and copywriting in communication projects with social impact.

Creation of awareness campaigns, manifestos, advertising pieces, and educational materials with an inclusive and non-sexist approach.

Writing and editing of institutional content, inclusive language guides, dossiers, and informational materials.

Development of brand narratives aligned with social values, equality, and human rights.

Creative coordination of projects and collaboration with multidisciplinary teams.

Translation of complex concepts into clear, accessible, and actionable messages.

Deliverables ready for publication on websites, social media, campaigns, and print materials.

Own project focused on ethical, social, and transformative communication.

Freelancer — Copywriter

📍 Granada, Spain · January 2020 – Present

Freelance copywriter and content writer specializing in strategic communication, conversion, and digital content.

I work with brands, projects, and organizations that need clear, coherent, and results-oriented texts, both on the web and on social media.

What I do:

Copywriting for websites, landing pages, and sales pages

Content writing and editing (on-page SEO, UX writing)

Brand voice and tone definition

Creation of editorial calendars and scripts for reels and carousels

Email marketing and lead generation content

Orthographic, style, and accessibility proofreading (alt-text, easy-to-read)

I have experience in social and educational projects and campaigns with a gender perspective, as well as in managing brand profiles (Wix, Instagram, Canva).

I work with an analytical approach, reviewing metrics to optimize CTR, retention, and conversion, and always delivering ready-to-publish texts.