Arantza Jiménez Lasa

Responsible for the management and coordination of marketing projects in integrated offline and online environments for brands from various sectors. With the aim of providing differential value, personalized communication, and achieving a lasting relationship with the consumer.

- Definition of strategic proposal and brand positioning according to the marketing plan.

- Market analysis, consumer study, and customer experience with the brand.

- Strategic planning of digital marketing and social media actions with scheduling and milestone tracking.

- Design, development, and execution of trade marketing actions for brands in the consumer goods, distribution, automotive, and insurance sectors.

- Creation, implementation, and tracking of experiential marketing actions (digital and events) for product launches.

- Event coordination: national FEB Tour sponsorship activation plan, development of KIA's annual #SeBuscaTriplista event, organization of the annual awards ceremony for Gigantes del Basket magazine.

- Evaluation and measurement of the impact of acquisition and/or loyalty communication actions.

- Coordination and tracking of creative proposals. Control of graphic and audiovisual productions.

- Creation and development of internal communication actions for entities with 1,200 employees.

- Accustomed to dealing with clients, internal clients, institutions, other media, agencies, influencers.

- Negotiation with suppliers. Coordination of multidisciplinary work teams.

- Definition and management of budgets, forecasts, and invoicing. Notable brands: adidas, Endesa, KIA, Kellogg's, DIA, Santalucia, Gigantes. Relevant projects: SANTALUCIA – FEB DIA% - FEB KIA - KiaenZona #SeBuscaTriplista2019 Event with 100 participants. GIGANTES DEL BASKET – Gigantes Awards Gala with 400 guests. 2019 and 2020. ENDESA - First Gigantes Basket Lover Virtual Campus 2020.

Carrying out consulting and marketing advisory tasks within the company's innovation and intrapreneurship program. With the aim of generating and driving new ideas and approaches in the launch of products, services, and technological tools.

- Presentation and development of my original proposals focused on customer segmentation and satisfaction, according to market, brand, and sales needs.

- Market analysis and new trends for service-focused improvement proposals, both in B2B and B2C environments.

- Active interaction and collaboration with multidisciplinary profiles: sales channel, production department, service marketing, technical team, and company management.