About Arantxa
Spanish
Native or bilingual
English
Fluent
Experience
- OceanogràficSocial Media StrategistTRAVEL AND TOURISMOctober 2023 - Today (2 years and 8 months)Valencia, Spain📱 Creation of multi-platform organic content, adapted to the trends, algorithm, and tone of each social network (Instagram, TikTok, LinkedIn, etc.).📊 Management of Paid Media campaigns, especially on Meta Ads (Facebook & Instagram), with a focus on performance and conversion.🤝 Influencer Marketing, from profile selection to negotiation, delivery coordination, and results tracking.🎬 Scriptwriting for videos, designed to capture attention from the first second and aligned with brand objectives.🎥 Recording and editing of audiovisual content, paying attention to rhythm, storytelling, and visual aesthetics.
- Gestión de Áreas Industriales by Romina Moya, S.L.Marketing and Events ManagerSOCIAL NETWORKSApril 2023 - July 2025 (2 years and 3 months)Valencia, Spain✨ Creation of strategic content for social networks (corporate and client), adapted to commercial and positioning objectives.✨ Professional management of social networks, editorial calendar planning, and metrics analysis to optimize results.✨ Writing and publishing articles and news for websites and blogs, both owned and external media.✨ Implementation of CRM systems (Hubspot) to automate processes and improve relationships with clients and leads.✨ Segmentation of databases and design of mailing campaigns (Mailchimp) with a focus on conversion and loyalty.✨ Design and launch of marketing campaigns, such as the promotion of editorial products (e.g., “Changing Reality”).✨ Comprehensive organization of events, managing everything from suppliers and decoration to social media and CRM dissemination.✨ Communication and dissemination strategy for conferences, launches, or corporate meetings.✨ Management and updating of web content, ensuring visual and functional consistency.✨ Coverage of interviews, talks, and events, generating attractive content aligned with brand identity.✨ On-site logistical and communication support, taking care of every detail in the audience experience.
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