Freelancer profile translated to English.
Back to original languageAbout Arantxa
🚀 I help startups and scale-ups build their People strategy from scratch, with solid processes, a strong culture, and sustainable growth.
I assist founding teams in moving from intuition to a structured, agile, and business-aligned management model. I design and implementPeople Operations, Performance Management, Employer Branding, and Compensationsystems, adapted to each growth phase.
I have over 15 years of experience leading cultural transformation, talent management, and leadership development in companies like Apple, IKEA, and Syra Coffee, combining strategic vision with practical execution.
💡 How I can help you:
• Create the People & Culture area from scratch (processes, policies, compliance).
• Ensure legal compliance of contracts, agreements, variable pay, and dismissals.
• Define the Employee Value Proposition (EVP) and organizational culture.
• Implement HRIS/ATS, onboarding, performance, and feedback systems.
• Professionalize leadership and support the founding team through the transition.
• Design structures, job leveling, development plans, and compensation.
🌱 My approach: strategic, human, and data-driven. HR without bureaucracy, that drives business, culture, and well-being.
Spanish
Native or bilingual
Catalan
Conversational
English
Fluent
Can work on-site
Barcelona (up to 30km)
Experience
- ConsultoríaHR AdvisorHUMAN RESOURCESJanuary 2024 - Today (2 years and 5 months)Mentor and Speaker at WAYRA (Telefónica Group Start-Up Incubator):I advise companies in the incubation and scaling phase on talent strategies, creating HR departments from scratch, labor relations, and business-aligned cultural development.I advise international companies (Guidepoint, GLG)on HR and labor relations strategies.Trainer and Guest Speaker EAE- HR Masters: New ways to attract and retain talent in the digital age.
- Syra Coffee,Head Of People | Retail Scale-UpRETAIL (SMALL BUSINESS)June 2023 - May 2024 (11 months)Barcelona, SpainAs a strategic partner to the CEO and executive team, I designed and established the HR department, leading a complete organizational and cultural transformation in less than a year.I designed and implemented a comprehensive talent strategy aligned with business objectives.I developed and implemented a leadership and training program tailored to needs.I advised the leadership team on labor relations and regulatory compliance.I coordinated an organizational restructuring.I created HR dashboards and KPIs for tracking key metrics.I digitized and optimized HR processes, including software selection and change management.
- AppleHRBP - People Experience ManagerTECHMarch 2012 - February 2023 (10 years and 11 months)Barcelona, SpainStrategic business partner to the General Manager and mentor to the Iberia leadership team. I led the deployment and consolidation of Apple's organizational culture in one of its key locations.I developed strategic talent, onboarding, and leadership programs.I implemented performance reviews, compensation models, and succession plans.I coordinated high-volume hiring and new store openings.I led organizational and cultural transformation projects.I managed labor relations, focusing on compliance with Apple's specific collective bargaining agreement and annual shift planning (Scheduling project).I directed strategic training and competency development initiatives.I managed a multidisciplinary team of 20 people focused on high-performance evaluation, development, and culture.
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Education
- HR Digital Transformation EXE ProgramISDI2025Programa EXE HR Digital Transformation
- Master in Human Resources ManagementEAE Business School2024Master