Araksya Jaghinyan

Aura Coffee — UX Research & Seamless Ordering Experience The Problem: Busy professionals in Barcelona face long queues at specialty coffee shops during peak hours. The Solution: A mobile application designed to streamline the ordering process, allowing users to pre-order and pick up their coffee in seconds. Key Results: 70% Faster ordering process. 100% User-friendly navigation. 0% Waiting time in queues.

Aura Coffee is a conceptual brand I developed to address a specific urban challenge in Barcelona: the inefficiency of the morning coffee rush. As the sole creator of this project, I handled every aspect of the brand’s birth: • Brand Conception: I invented the name "Aura" and the entire business model for a non-existent coffee shop that focuses on seamless digital ordering. • Visual Identity & Logo: I designed the logo from the ground up, choosing a "Deep Ocean" and "Cream" palette to evoke a premium yet welcoming atmosphere. • Physical Product Design: To bring the brand to life, I designed the physical touchpoints, including branded coffee cups and packaging, ensuring the visual language remains consistent from the app to the actual product. • English-First Communication: I deliberately designed all assets, including the UI, branding, and copy, in English to ensure the brand has a modern, international appeal suitable for a global market.

Are you looking to turn your vision into a high-converting product? I don’t just "drawscreens” i create user-centered experiences that drive business growth and keep users coming back. With a deep focus on user psychology and clean aesthetics, I help brands bridge the gap between "functional" and "delightful." Based in Barcelona, I am perfectly positioned to collaborate with international teams and deliver world-class design standards. What I bring to your project: • UX Research: User flows, personas, and wireframing to ensure a solid foundation. • UI Design: Pixel-perfect, modern interfaces for Mobile (iOS/Android) and Web. • Prototyping: Interactive high-fidelity prototypes in Figma to test ideas before coding. • Design Systems: Scalable components to speed up your development process. Let’s build a product that your users will love. Click the "Invite" button, and let’s talk!