Appryllya Garcia

• Led the UGC content strategy for La Berge to boost its e-commerce content strategy and maximize the performance of its acquisition advertising campaigns.

• Scripted a sensory and cozy experience through video production highlighting the softness, thickness, and premium comfort of bath towels and slippers, integrated into a daily self-care and well-being routine.

• Designed immersive vertical video formats specifically optimized to drive engagement on Instagram Reels and TikTok, as well as generate sales through social media advertising (Meta Ads).

• Managed end-to-end production, including in-depth brand identity analysis, artistic direction focused on "home & care," scriptwriting (captivating storytelling centered on home comfort), meticulous mobile shooting in a clean indoor setting, and fluid, rhythmic video editing.

• Deployed an e-commerce performance-oriented marketing approach, emphasizing key product benefits (premium quality materials, durability), to serve brand image while maximizing conversion and sales on the online store.

• Mastered the visual codes of social media related to "Slow Life" and interior design trends, while optimizing visual hook structures to immediately capture attention and retain the audience from the first seconds.

Result: Production of highly aesthetic and immersive UGC content, successfully transforming everyday products into desirable well-being items, while boosting the performance of La Berge's e-commerce campaigns.

UGC Content Creator – Travel Content & Social Media Marketing

TRAVEL & HOSPITALITY

• UGC content creation for Airbnb as part of a lifestyle, travel, and customer experience-oriented social media campaign

• Production of authentic UGC videos showcasing the user experience, accommodation, and life moments associated with the platform

• Creation of content optimized for Instagram, TikTok, Reels, and social media advertising

• Complete production: storytelling, video script, lifestyle shooting, mobile video capture, dynamic video editing, and mobile-optimized subtitling

• Adaptation to social media marketing, brand content, and digital communication codes

• Creation of content focused on engagement, branding, and conversion

Result: Production of authentic and high-performing content that enhances brand visibility and the attractiveness of the Airbnb experience on social media.

• Led the UGC content strategy for Qwetch to enrich its brand content strategy and optimize the impact of its digital acquisition campaigns on organic and paid media.

• Produced dynamic and aspirational UGC videos rooted in a nomadic lifestyle, showcasing the use of reusable bottles and accessories in real-life situations (work, sports, outdoors, travel) while demonstrating their technical features (insulation, leak-proof).

• Designed high-performing vertical video formats perfectly adapted to key platforms to engage target communities, including TikTok, Instagram Reels, Pinterest, as well as social media advertising formats (Meta Ads & TikTok Ads).

• Managed end-to-end production through in-depth brand DNA analysis, original scriptwriting (aesthetic vlog concepts, leak-proof crash tests, product demos), versatile mobile shooting indoors and outdoors, rhythmic video editing, sound design, and optimized subtitling.

• Deployed a social selling-focused marketing approach, highlighting engaging storytelling and brand values (eco-responsible, zero waste) to strengthen brand image and maximize e-commerce conversion.

• Mastered the codes of green and eco-conscious communication on social media, while developing impactful visual and text hooks to capture attention from the first seconds and maximize retention rates.

Result: Production of authentic and aesthetic UGC content that highlights the daily utility and design of Qwetch products, stimulating community engagement and boosting campaign conversion rates.