Apoorv Saxena

Owned product strategy and execution for a B2B SaaS platform serving 100,000+ enterprise users, driving

end-to-end feature delivery from discovery through launch in Agile sprints.

Authored PRDs and defined success metrics for new platform features, ensuring alignment between user needs,

business objectives, and engineering feasibility.

Leveraged Google Analytics, behavioral data, and customer feedback to identify friction points in critical user

workflows, translating insights into platform improvements that increased task completion rates by 20%.

Conducted user interviews, usability studies, and funnel analysis to validate product hypotheses and prioritize

roadmap items based on user impact and business value.

Built and governed a scalable cross-platform design system (Web, iOS, Android), establishing component

standards and documentation to ensure consistency and reliability across all product surfaces.

Defined and evaluated success metrics for shipped features, creating feedback loops between user behavior data

and product iteration cycles.

Partnered with customer-facing teams to surface recurring user pain points and translate them into platform

enhancements that improved user retention and engagement.

Collaborated with engineering and QA teams to ensure smooth design-to-development handoff and maintain

product stability and quality at scale.

Owned end-to-end product roadmap for a data-intensive enterprise SaaS platform, driving discovery,

prioritization, and delivery of platform features in collaboration with engineering, QA, and business

stakeholders.

Led user research, stakeholder workshops, and workflow analysis to identify platform-level usability gaps and

adoption barriers, translating findings into actionable product improvements that increased usability

Defined and tracked KPIs, behavioral metrics, and product usage data to evaluate feature performance and drive

data-informed roadmap decisions aligned with business goals.

Partnered with data and engineering teams to translate complex recruitment datasets into real-time dashboards

and KPI reporting workflows, improving decision-making efficiency by 65%.

Drove hypothesis-driven experimentation and iterative product development cycles, validating assumptions

through usability testing, behavioral data analysis, and stakeholder feedback.

Automated research synthesis, ideation, and prototyping workflows using AI tools including ChatGPT, Claude,

and Figma Make, reducing product iteration time and improving team velocity.

Presented product strategy, user insights, and roadmap recommendations to senior stakeholders, influencing

prioritization decisions and securing alignment across product, engineering, and business functions.

Collaborated with cross-functional distributed teams across product, engineering, QA, and operations in Agile

sprints to ensure on-time, reliable delivery of platform solutions at scale.

• ● Owned end-to-end product development of a gamified mental health platform on Android and iOS, from user research and feature definition through launch and post-launch iteration.

• ● Conducted 1 : 1 in-depth user interviews with students and counselors to uncover behavioral patterns, motivation drivers, and emotional friction points, translating findings into platform features that drove a 200% increase in daily active users.

• ● Applied mixed-method research (quantitative surveys and qualitative thematic analysis) to identify adoption barriers and map behavioral insights to concrete platform improvements, improving user engagement by 65%.

• ● Managed end-to-end research operations including participant recruitment, screening, scheduling, consent, and synthesis, ensuring timely delivery of insights to inform sprint priorities and roadmap decisions.

• ● Collaborated with counselors, researchers, and engineers to validate product decisions through data-driven insights and iterative user feedback loops.