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Apolonia JacobsAJ

Apolonia Jacobs

PR & Influencer Marketing

€680/day
Berlin, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Apolonia

Are you looking for a versatile expert who combines strategic thinking with operational excellence? With extensive experience in supporting global brands such as Adidas, Savage Fenty by Rihanna, Puma, and Pinterest, I help companies and agencies build authentic connections with their target audiences.

My focus is at the intersection of Public Relations, Influencer Marketing, and Cultural Research. I manage the entire process for you: from conducting qualitative market analyses and creating creative concepts to the operational management of creator campaigns on TikTok and Instagram. Thanks to my work at renowned agencies like Gate Studios and KMB Creative Network, I understand how to select talent precisely according to brand voice and visual identity.

In addition to the digital world, I bridge the gap to live events. As an experienced support at Berlin and Paris Fashion Week, as well as a DJ & Artist, I confidently coordinate and understand stakeholders, press, and talent, even under high pressure. My background in Psychology (B.Sc.) and PR & Communication (B.Sc.) enables me to design communication strategies that are not only creative but also psychologically sound.

Whether it's high-end rebranding, influencer outreach, or managing complex campaign deliverables – I bring organizational talent, a feel for trends, and a solution-oriented approach to your project. I look forward to your inquiry!
  • German

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • KMB Creative Network
    PR & Influencer Marketing
    TELECOMMUNICATIONS
    January 2025 - December 2025 (11 months)
    Berlin, Germany
    • Lead creator partnerships and PR strategies for leading lifestyle and tech brands.
    • Specializing in multicultural communication and on-site support for international events.
    • Responsibility for PR and influencer marketing campaigns, community management, and creator relations.
    • Execution of seeding, outreach, and campaign handling to strengthen brand presence.
    Conception Social media Communication Public Relations Influencer Marketing
  • Gate Studios
    Head of Partnerships
    E-COMMERCE
    January 2024 - December 2024 (11 months)
    Hamburg, Germany
    • Build and lead creator campaigns; responsible for influencer collaborations on TikTok and Instagram.
    • Precise selection of creators according to brand voice and visual identity for authentic collaborations.
    • Planning and implementation of community engagement strategies to increase reach and improve creator loyalty.
    • Creation of press materials, campaign guidelines, and communication strategies in collaboration with management.
    Clients: Adidas, Savage Fenty by Rihanna, Puma, Footlocker, JD Sports, Trivago, Adon Health, More Money More Love, Pinterest.
    Public Relations Social media Conception Instagram Marketing Influencer Marketing
  • AP Studios
    Creative & PR Consultant & Executive Assistant
    LUXURY GOODS
    January 2024 - December 2024 (11 months)
    Berlin, Germany
    • Support in high-profile rebranding projects, fashion week activations, and brand strategies in the luxury, streetwear, and wellness sectors.
    • Events during Berlin and Paris Fashion Weeks; precise coordination of talent, guests, press, and brand stakeholders.
    • Conduct cultural research and competitive analyses; creation of mood boards, creative decks, and storytelling frameworks for brand clients.
    • Creative consulting and event support for a global artist (NDA); responsibility for client contact, timelines, and deliverables.
    Public Relations Communication Conception Concept Development

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Education

  • PR & Storytelling
    KMB Internal Training
    2025
    PR & Storytelling
  • Bachelor of Science
    IB University
    Bachelor of Sciene

Skill set

Categories