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Apolline SentucqAS

Apolline Sentucq

Senior Product Designer | UX/UI Designer

€550/day
2 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Apolline

BUILDING PRODUCTS THAT CONVERT.

Senior Product Designer specializing in Product Strategy and Growth UX, with over 10 years of experience in SaaS products in startups and scale-ups, I support teams on growth, monetization, and product structuring challenges.

I work closely with founders, CEOs, CPOs, and product teams to clarify their offerings, prioritize product decisions, and improve user journey performance. My role goes beyond interface design: I act as a product partner, at the intersection of user needs, product constraints, and business objectives.

Thanks to dual expertise in Product Design and Product Management, I work across the entire product cycle with an impact, arbitration, and results-oriented approach. I specifically support growth UX issues through the optimization of paywalls, onboarding, offer clarification, UX writing, and the definition of clear, conversion-oriented sales arguments.

Areas of intervention:
• Product discovery & UX research: understanding usage, framing product problems and opportunities
• Key journeys & conversion: onboarding, activation, monetization, paywalls
• Design & prototyping: Figma wireframes and prototypes focused on testing and decision-making
• Design systems: interface consistency, scalability, and maintainability
• Product collaboration: close work with tech and product teams
• Multilingual localization

I have worked on products with significant business stakes for Reverso, Fiscalonline, Sight, Twyce, Ott Design, Clarisse Ernoux, Hectar, Brigad, Save, and others in contexts of structuring, optimization, or scaling.

The approach I use is pragmatic, product- and results-oriented: every design decision must serve clarity, activation, and growth.

Looking forward to discussing your challenges! :)
  • English

    Fluent

  • French

    Native or bilingual

  • Spanish

    Fluent

Can work on-site
Paris (up to 50km), Biarritz (up to 50km), Bordeaux (up to 50km)

Experience

  • Apolline EURL
    Product Strategy & Growth Partner
    DIGITAL AND IT
    March 2020 - Today (6 years and 3 months)
    I support founders and product teams of SaaS startups and scale-ups on Product Strategy, Product Design, and Growth UX missions.

    I collaborate directly with founders, CEOs, and CPOs to clarify the value proposition, structure the offering, optimize user journeys, onboarding, conversion, and monetization (paywalls, pricing, UX writing, sales arguments).

    My role is to help teams prioritize product decisions, improve user activation, and generate measurable product growth.

    I have worked on web and mobile products with significant business stakes for clients such as Reverso, Intersport, Fiscalonline, Sight, Clarisse Ernoux, Twyce, Ott design, Hectar in contexts of product creation, redesign, optimization, and scaling.

    Deliverables:
    - Product Roadmap
    - Brand Platform
    - User Research
    - Figma UX/UI Mocks
    - Webflow, Shopify, or Kajabi Integration
    Product Design User Research UI/UX Design Webflow Figma
  • Turnk
    Co-founder & Head of Product Design / Webflow, Airtable and Softr Expert
    CONSULTING AND AUDITS
    April 2020 - August 2022 (2 years and 4 months)
    Bordeaux, France
    Product builder of NoCode solutions:
    • Understanding
    • Product design
    • Integration (Webflow, HubSpot, Airtable, Shopify, Sendgrid)
    • Release

    Clients: Hectar, Masteos, Komin.io, Cy-Clope, Firmin-Traiteur, Épi Baie de Pampelonne, ITIC Paris.
    Shopify HubSpot Airtable Webflow Figma
  • Nestlé
    Product Designer
    AGRICULTURE
    March 2020 - January 2021 (11 months)
    Paris, France
    Conception from scratch of a responsive web application for puppy adoption in partnership with Purina: cherche mon chien.
    User Experience Design UX/UI Figma

Reviews

5.0

Out of 1 rating

EmmanuelE

Emmanuel

Akolads

Reviewed on 6/28/2024

Apolline is a top-tier Webflow expert. In addition to her Webflow knowledge, she has a perfect command of Web Design and provided us with numerous Art Direction tips. It's a pleasure to work with her. I highly recommend her.

Recommendations

TC
AL
AG
+3
Thibault Corby and 5 other people have recommended Apolline

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Education

  • HEC preparatory classes
    Alexandre Dumas
    2010
  • Master's degree Audit / Expertise
    KEDGE Business School
    2012
    Grade: B+

Certifications

  • Webflow Certification exam, Layout Level 2 (beta)
    Webflow
    2022
    Webflow
  • Webflow Certification exam, Layout Level 1 (beta)
    Webflow
    2022
    Webflow

Skill set

Categories