Freelancer profile translated to English.
Back to original languageAbout Apolline
Trained in cultural industries at NEOMA Business School after studying literature, I began my career in press relations, working for agencies and institutions such as the National Museum of Natural History. I continued my career in digital communication at Natixis (BPCE) and in heritage valorization at Veuve Clicquot (LVMH), where I developed skills in brand storytelling.
Based in Rennes as an independent consultant since 2020, I design and implement editorial and media strategies for start-ups, companies, and agencies. I have notably distinguished myself in the emerging FemTech market (women's health) and I work in the sectors of innovation, Made in France, female entrepreneurship, culture, and tourism.
The missions you can entrust to me:
- Writing press releases / press kits
- Writing web articles / articles for internal magazines / freelance writing
- Ghostwriting on LinkedIn (posting on behalf of the company page or the leader's page)
- Newsletters
- Press attaché for events
My references:
- Women's health:
Marguerite & Cie (free distributors of sanitary pads)
My Better Period (first applicator for menstrual cups in France);
Gyneika (food supplements - endometriosis)
Sova (food supplements - PCOS)
- Made in France:
Petits Cadors (the only 100% Made in France brand expert in head comfort)
Laboratoire Altheys (Lozère brand of lanceolate plantain for natural skin problem treatment)
- Communication / PR / Event agencies:
Wordcom Consulting - Paris (writing press releases)
Linker - Paris (writing press releases)
O'Connection - Paris (journalist management for the Paralympic flame relay)
I am based in Rennes and work remotely, but can travel throughout France depending on your needs. Do not hesitate to contact me!
French
Native or bilingual
English
Fluent
Spanish
Fluent
Italian
Conversational
Remote only
Primarily works remotely
Experience
- La Plume d'ApollineWriter - Health & EntrepreneurshipPRESS AND MEDIAOctober 2020 - Today (5 years and 8 months)Rennes, FranceWriting and editorial consulting missions.The missions you can entrust to me:- Writing press releases / press kits- Writing web articles / articles for internal magazines / freelance writing- Ghostwriting on LinkedIn (posting on behalf of the company page or the leader's page)- Newsletters- Press attaché for events
- Veuve Clicquot Ponsardin (LVMH)Historical and Cultural Heritage OfficerWINE AND SPIRITSSeptember 2019 - August 2020 (11 months)Région de Reims, FranceFounded nearly 250 years ago, Maison Veuve Clicquot (LVMH) remains one of the most prestigious champagne houses today. A symbol of audacity, innovation, and female entrepreneurship, it delights palates worldwide.Within the Marketing and International departments, I carried out:- Historical and documentary research to support Marketing- Complete inventories of heritage archives (old marketing materials).- Oral presentations of the House's archives and history to new arrivals.- Post-production monitoring of video interviews intended to record employee testimonials about the House and its know-how.- Management and updating of the House's photo library (DAM)- Processing and financial monitoring of orders.- Distribution of the daily LVMH press review.
- Wordcom ConsultingCommunication Consultant / Press OfficerPRESS AND MEDIAApril 2019 - August 2019 (4 months)Région de Paris, FranceWordcom Consulting is a press and public relations agency that supports companies in their launch and development (client examples: TravelCar, Spartoo, Art 42, HyperAssur, etc.).I carried out:- Numerous press releases and alerts on various topics (street art, heritage, online insurance, etc.).- Daily follow-up calls to journalists.- Organization of interviews between clients and journalists.- Collection of press coverage and promotion on the agency's social networks.- Updating press books (using PowerPoint and Photoshop).- Daily monitoring of press coverage.
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Education
- Master 2 Grande Ecole Program - Cultural Management SpecializationNEOMA Business School2020Neoma Business School est une grande école de commerce française, née en 2013 de la fusion de Reims Management School avec Rouen Business School. J'y ai réalisé un Master 2 spécialisé dans le Management Culturel afin de mieux comprendre les ressorts de ce secteur, et produit un mémoire sur le financement du patrimoine culturel français (17/20).
- Bachelor's DegreeUniversidad Externado de Colombia2018L'universidad Externado de Colombia est l'une des plus anciennes et prestigieuses universités d'Amérique latine. Elle est reconnue pour sa rigueur, son excellence académique et son pluralisme. Elle est tout particulièrement reconnue dans le domaine du droit, d'où sort la majorité des plus grands avocats et juristes du pays. L'intégralité des cours étant en espagnol mon niveau de langue a fortement progressé, en même temps que ma connaissance de la riche culture latino-américaine.