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Description

You have goals. What's missing is someone to organize, manage, execute, and ensure real progress.

I'm that person: responsive, proactive, equally comfortable with strategic thinking and execution.

My clients have never seen me miss a goal; they've seen me exceed them.

Examples of projects

🏬Marck & Balsan— Digital portal management for SNCF, McDonald's, the French Army, ONET, and Castorama.

Coordination of web agencies, developers, and sales teams, budget management, and response to tenders.

🛍️ Lybra Collection— Global strategic support: brand strategy, marketing, team reorganization, and vendor management: x2 Instagram followers, +30,000 TikTok followers, +20% revenue.

💪 Mathilde WOD— Two training launches:

→ Launch 1: 28 clients, +€65,000 revenue in 1 week

→ Launch 2: goal of 50 clients, result 80+, +€40,000 in 4 days

How I work

1. Digital Project Management (short to medium-term projects)

I handle everything: scoping, organization, team and vendor coordination, budget tracking, and delivery.

→ You no longer have to juggle ten different subjects. You delegate, I manage.

2. Strategic Support & Right-Hand Person (long-term, selective projects)

You need someone who truly dives into your business, not just to advise, but to do.

I drive progress, challenge priorities, optimize budgets, and provide concrete recommendations at every step.

→ You finally have someone by your side who sees everything, points out what's wrong, and moves things forward.

Why me?

+8 years in digital project management, marketing, and strategy
Major accounts: SNCF, McDonald's, French Army, ONET, Castorama
Brands & entrepreneurs: e-commerce, retail, media, sports, online training
Rare profile: I conceive the strategy AND execute it without needing to be managed

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

MELIN APOLLINE EI
Founder — Digital & E-commerce Strategy Consultant
April 2025 - Today (1 year and 2 months)
Paris, France
I support brands, e-commerce businesses, and female entrepreneurs in developing their digital strategy, visibility, and growth through strategic coaching, audits, training, and consulting.

My interventions include:
• Brand positioning
• Content & social media strategy
• E-commerce optimization & conversion
• Launch strategies
• Visibility and brand awareness development
• Customer experience and purchasing journey

I have supported over 30 brands and entrepreneurs from various sectors (fashion, lifestyle, creative, digital businesses...).
E-commerce Strategy Digital Transformation E-commerce Store Social Media Training Webmarketing Training
LYBRA COLLECTION
Digital Strategy & Brand Development Consultant
FASHION AND COSMETICS
March 2024 - Today (2 years and 3 months)
Rennes, France
Global strategic support for a women's fashion brand with an e-commerce and physical store presence: development of the digital strategy, brand image optimization, launch strategy, business analysis, conversion, and daily strategic support to the founder.
E-commerce Strategy Digital Transformation Social Media Strategy Brand and Identity
MARCK & BALSAN
Web Project Manager
September 2020 - February 2024 (3 years and 5 months)
Gennevilliers, France
I participated in the digital transformation of Marck & Balsan through the management and monitoring of various web projects. My responsibilities included managing tenders, responding to internal and external requests, writing specifications and functional requirements, developing and maintaining client portals and websites, and optimizing SEO. I also oversaw budgets and schedules, coordinated project teams, and deployed web animations.
Digital Transformation Digital Marketing Agile Project Management Marketing and Communication Planning E-commerce Strategy