Apolline Martinez

At the Coffee Marketing agency, I participated in building communication and social media strategies for several clients from various sectors.

This experience allowed me to refine my strategic and creative vision of digital marketing in an agile and collaborative environment.

A rich experience that allowed me to strengthen my skills in digital strategy, storytelling, and project management.

At Griesser, I contributed to the deployment of the brand's marketing and communication strategy, with an approach combining strategic vision and operational execution. My role: to strengthen the visibility, coherence, and impact of communication actions across all channels.

From conception to distribution, I led complete marketing campaigns, integrating print, digital, video, and field actions. I coordinated content production, planning, and performance monitoring, in conjunction with internal teams and external service providers.

Design of brochures, product sheets, newsletters, videos, and sales presentations. The objective: to enhance products, modernize the brand image, and support the sales force.

Implementation and monitoring of display, emailing, Ads, and webinar campaigns. Creation and optimization of conversion-oriented landing pages, improvement of engagement and lead generation rates.

Responsible for product communication strategy: key messages, storytelling, launch materials, and coordination of dissemination across different channels.

Preparation and communication for trade shows and B2B events: logistics, coordination, visibility before and during the event, post-event promotion.

I also contributed to the brand's digital presence on social media, ensuring consistency of tone and image with global campaigns.

This experience allowed me to develop comprehensive expertise in multichannel marketing and communication strategy, with a strong focus on content creation, digital performance, and 360° project management.

At Nexity in Nice, I was in charge of deploying the marketing and communication strategy for the Var department, with the mission of supporting local commercial development and increasing the visibility of the group's real estate projects.

This one-year experience allowed me to combine strategic analysis, operational coordination, and creativity in a stimulating and demanding environment.

Conducting targeted market analyses in the Var region to identify local trends, competition, and opportunities. These studies served as a basis for adapting communication and orienting marketing actions in each area.

Organizing client and partner events such as inaugurations, program launches, and open days. I ensured the coordination of service providers, on-site logistics, and communication before, during, and after the event.

Design and adaptation of print and digital materials (sales brochures, posters, flyers, invitations) in compliance with the group's brand guidelines and the specific needs of each real estate program.

Participation in defining local marketing plans, monitoring communication budgets, administrative management of actions, and reporting. I also handled the research and coordination of service providers, ensuring quality and cost control.

This experience allowed me to develop solid expertise in territorial marketing and local communication, combining rigor, attention to detail, and teamwork.