Apollinaire Fraysse

Managed the digital acquisition of an e-commerce marketplace as a freelance consultant, with a focus on profitability and scalable growth.

Conducted in-depth Google Ads and Social Ads audits (structure, targeting, bidding, tracking, attribution) and redesigned accounts to improve overall performance. Implemented and validated tracking (GA4, pixels, conversions, data consistency) to ensure reliable, data-driven decision-making.

Built full-funnel acquisition strategies: audience segmentation, campaign structuring, creative testing, and continuous A/B testing to maximize ROAS and reduce CPA.

Analyzed cohorts, optimized conversion funnels, and identified friction points impacting conversion rates. Collaborated with product/design teams to implement concrete CRO and UX recommendations.

Managed digital acquisition as a freelance consultant, conducting Google Ads and Social Ads audits, performance analyses, and implementing and validating tracking (GA4, pixels, conversions) to ensure data reliability and identify growth opportunities.

Deployed performance and ROI-oriented strategies, monitored KPIs, and produced reports to optimize campaigns and improve results.

Provided CRO and UX recommendations for landing pages to increase conversion rates.

Experience supporting players in the hospitality sector, in B2C (direct bookings) and lead generation.

Managed a client portfolio in digital acquisition: Google Ads & Social Ads audits, performance analysis, tracking implementation and validation (GA4, pixels, conversions). ROI and KPI optimization, client reporting, CRO/UX recommendations to boost conversions. Experience in e-commerce and B2B/B2C lead generation.