About Aparna
Digital Marketing & E-commerce Specialist with experience across SaaS and tech environments. Previous experience workingd on website optimisation, CRM campaigns, analytics dashboards, and cross-functional digital projects, improving content performance and supporting sales pipelines.
With a Master’s in marketing and business management and experience working across Europe and the Middle East, I bring strong project coordination, stakeholder management, and a global mindset to every mission. I help teams turn data and customer insights into practical growth strategies.
English
Native or bilingual
French
Conversational
German
Conversational
Arabic
Basic
Can work on-site
Paris (up to 50km)
Experience
- UPSA [Pharmaceutical manufacturer]Global Digital and E-commerce Project Management AssistantE-COMMERCESeptember 2025 - December 2025 (3 months)Paris, France
- Supported multi-market website launches (Germany, UK, India, US), ensuring catalog readiness, content accuracy, and SEO alignment, reducing launch timelines by 25%.
- Managed and validated product-related content across multiple European markets, ensuring accuracy of descriptions, visuals, and technical information.
- Built and maintained performance dashboards (Excel) tracking Amazon marketplace KPIs across 5 EU markets, improving reporting efficiency by 30%.
- Coordinated cross-functional teams to align updates across 50+ digital product pages, ensuring consistency across channels.
- Amadeus [B2B Travel technology provider for hospitality]Marketing and Communications AssistantHOSPITALITYJanuary 2024 - June 2024 (5 months)Nice, France
- Supported go-to-market for Amadeus Discover, an incubated SaaS product, coordinating content, sales collateral, and internal communications.
- Managed and optimized 15+ WordPress pages and produced 30+ SEO-aligned assets, improving engagement and demo-pitch effectiveness.
- Built KPI tracking dashboards and analyzed campaign performance, contributing to a 20% improvement in sales pitch success rates.
- Created marketing materials for trade shows, webinars, and sales outreach, supporting early customer acquisition efforts.
- Collaborated with product, sales, and marketing teams across regions to localize content and ensure consistent messaging.
- Actility SAE-commerce and Digital Marketing AssistantE-COMMERCEMay 2023 - November 2023 (6 months)Paris, France
- Optimized and maintained 150+ product and content pages on a Magento-based e-commerce platform, ensuring accuracy of specifications, attributes, and product data.
- Coordinated product launches and campaign updates with marketing, sales, and tech teams using ClickUp, reducing update delays by 25%.
- Built KPI dashboards tracking traffic, conversion, and campaign ROI, enabling data-driven decisions on content and acquisition strategy.
- Conducted competitor benchmarking and market research to refine messaging and improve social media engagement.
- Streamlined customer communication workflows and FAQ content, improving response efficiency and customer satisfaction.
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Education
- MSC Marketing ManagementEDHEC Business School2025Marketing Management with specialization in entertainment and hospitality. Core courses: Digital Marketing, CRM, Brand Management & Communication, International Marketing Strategy, Entertainment Marketing, Hospitality Marketing, Services Marketing
- Master in ManagementEDHEC Business School2023Master in Management with specialization in Business Management Core courses: Management of Information Systems, Strategic Management, Marketing Management, Business Development and Innovation, Salesforce, Operations & Project Management
Certifications
- Google AnalyticsGoogle2025