Anushka Sikka

Managing corporate public relations, sustainability communications strategy and eventing. Driving brand narratives, strenghthening CSR initiatives, and aligning sustainable business goals by blending creativity with purpose to enhance visibility and impact for meaningful action.

Spearheading the launch of a new social impact project, achieved 90%+ positive consumer feedback across 5 key markets, secured a high-profile global NGO partner and enabled 10+ local markets, ensuring cultural and strategic relevance. Activating amabssadors to drive emotional resonance, integrating brand storytelling into campaign assets. End-to-end development of a dedicated digital platform, managing 5+ agencies and cross-functional teams .

Primary liaison for Replay's Italy and India HQs, ensuring timely seasonal buys for 10+ India stores. Led product training sessions for retail teams across 5 cities, resulting in improved sales product knowledge scores by 20%.