Description

🎯 Strategic storytelling for brands rooted in culture, purpose, and people.

I help brands craft stories that resonate - culturally, emotionally, and strategically.

With over 6 years of international experience across France and India, managing EMEA region, I blend marketing strategy, cultural insight, and creative direction to help businesses grow their presence and deepen their impact.

I specialise in:

🤳 Influencer Marketing and Content Creation (with special focus on TikTok)

🎥 TikTok insights & social media strategy

✨ Brand & content strategy with a storytelling edge

🌍 Cultural campaigns & cross-cultural positioning

🗂️ Notion Training and Knowledge Management

📈 Market insights & localisation strategies for India and Europe

✏️ Editorial content (blogs, ghostwriting, articles, copywriting)

Let’s co-create something that feels true, moves people, and gets results.

📍Available for short & long-term missions. Fluent in English, French & Hindi.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Toulouse (up to 10km), Montpellier (up to 50km)

Freelance
Brand Strategy Consultant
August 2024 - Today (1 year and 10 months)
Paris, France
-Leveraging cultural storytelling to help brands define their identity,
differentiate, and connect authentically with audiences
- Guiding brands in the wellness, hospitality, and wine industries to craft
effective social media strategies that boost visibility and foster loyal
communities
Storytelling Social media Community management Branding cultural communication
The Estée Lauder Companies Inc.
Communications Manager - EMEA
March 2023 - August 2023 (5 months)
Drove regional communication strategy to maximize digital & PR activations, press coverage & positive consumer engagement.
• Brand Presence and Engagement Strategy:
- Developed comprehensive communications strategy to enhance brand presence and engagement in Emerging markets - India, Africa, Middle East
- Orchestrated integrated marketing campaigns across various touchpoints including Influencer, Events, Product Seeding, Celebrity, Press, and MACPro
•Product Seeding: Collaborated with suppliers to create tailored mailers/PR boxes for key product launches and special events, ensuring high-volume seeding in target markets
•Artistry Collaboration
- Facilitated 1:1 in-store artistry appointments for influencers, fostering personalized brand experiences
- Organized masterclasses with Artistry for Press and Pro to showcase seasonal trends and drive product trial
•Ambassadors and Partnership Management:
- Managed top-tier MAC ambassadors and celebrity partnerships to drive brand visibility
- Spearheaded recruitment and retention initiatives for influencers, leveraging product seeding and brand experiences
•Affiliate Support Developed toolkits for product launches, and shared best practices and guidelines to ensure consistent brand representation across 18 markets
•Press and Influencer relations:
- Organized multiple workshops and influencer events to drive brand awareness and build strong long-term relations with KOLs
- Ensured press and influencer attendance at events, and secured editorial features in target markets to amplify brand messaging
Triller
Talent Lead - Triller TV International
May 2021 - June 2022 (1 year and 1 month)
Paris, France
Led the Talent division for Triller's live functionality - Triller TV across EMEA and LATAM markets and jointly developed the entire process with the Project Manager
• Talent Management and Content Production: Managed a diverse portfolio of over 60 premium talents (artists + influencers/ TikTokers) spanning Europe, Africa, and Latin America, overseeing the successful production of more than 200 Triller TV episodes
• End-to-End Involvement in Content Creation: Actively participated in every stage of talent booking, programming, content planning, and performance marketing to ensure the seamless execution of Triller TV projects.
• Contract Management and Legal Collaboration: Collaborated with the legal team to draft contracts, negotiate terms, and skillfully managed programming agreements, guaranteeing the fulfillment of partner's contractual obligations.